ChatGPT just made your creative 10x cheaper.
It did not make your positioning any better.
You can now produce 500 bad ads for the price of 5. That's the real risk in this release and nobody selling you a generator is going to mention it.
Research first. Then generate
People are saying Zohran Mamdani brought otters back to NYC
If he can fix that, surely he can fix the lack of good creatives without prompting ๐ฆฆ
I found this cool tool that can.
Might play around with it this week
If you're curious too? happy to share
Stuff that would normally involve multiple people, tools and completely different workflows is slowly starting to collapse into one creative process.
Still a lot it can't do perfectly, but the gap is closing stupidly fast.
Might share some of the stuff I've been experimenting
I was testing AI-generated videos recently and it made me realise we're probably focusing on the wrong part of this whole thing.
Everyone asks whether AI can make realistic UGC.
It can.
What's becoming way more interesting is everything you can start stacking around it.
UGC > cinematic B-roll > product shots > 3D animation > motion graphics > VFX.