People have stopped asking friends "Does this look good on me?"*
They've stopped queuing for changing rooms.
Now they point their phone at themselves and buy immediately.
*Yes, people still ask "Does this look good?" - but it's shifting from face-to-face changing room conversations to Instagram DMs with AR screenshots. The behaviour persists, the context is dying.
Smart money isn't fighting resale anymore - it's racing to lead it.
Missed our briefing this week on fashion resale this September?
Catch up here: https://t.co/itvoGEIwVj
#Resale#Fashion#Retail
One-third of US shoppers are now buying secondhand.
But here's the twist nobody saw coming.
The brands dominating resale aren't getting hurt by it - they're using it as rocket fuel.
Images from M&S, Reskinned & eBay
When your products hold value on resale, people trust them more. Louis Vuitton searches are exploding. M&S just made it dead simple to resell, repair and recycle in partnership with Reskinned & eBay. Oxfam turned September into a cultural moment.
Static images don’t sell clothes.
Not anymore.
And definitely not to your next customer.
Most PDPs are still stuck in 2015. Polished photos, zero movement, no context.
It’s like selling music without letting anyone hear it.
The struggle no one in fashion talks about? Sewing.
Everyone’s hyping reshoring and “Made Near” as the answer to tariffs and supply chain chaos.
But there’s a problem: you can’t just slap a robot on a sewing line and call it a day.
If you think compliance is a box-ticking exercise, you’re in for a shock.
Fees per item that climb over time. Mandatory data standards from yarn to store. Tax incentives that flip the cost equation on its head.