aj

organic content distribution | helping brands win attention online

[aj @aj2growth]

@kelvinbuildss i’d rather have an okay product with people waiting for updates than a perfect product nobody knows exists

[aj @aj2growth]

ngl i think people underestimate how much luck comes from just being seen

you don’t need everyone to know you

you just need the right person to randomly come across your stuff

that’s happened to me way more than i expected

[aj @aj2growth]

i was talking to a founder recently

he told me he’d spent months building his product

then almost laughed when i asked how much time he’d spent helping people discover it

that’s when it clicked

a lot of founders aren’t losing because they’re building the wrong thing

they’re losing because they’re building in silence

[aj @aj2growth]

i used to think marketing meant convincing people

now i think it’s mostly reminding people you exist

the best products i’ve seen weren’t always the best marketed

they were just impossible to ignore

[aj @aj2growth]

the other day i was scrolling and saw a founder post about his product for what felt like the hundredth time

my first thought was

“he posts about this a lot”

then i caught myself

that’s probably why i remember his company in the first place

sometimes the thing that feels repetitive to you is exactly what makes you memorable to everyone else

[aj @aj2growth]

i genuinely think there are thousands of products that should be way bigger than they are

they’re just being built quietly

great products deserve great distribution

[aj @aj2growth]

i think a lot of founders confuse creating with marketing

recording a podcast isn’t marketing

posting one clip isn’t marketing

marketing starts when people actually start seeing it

[aj @aj2growth]

working in distribution has made me realize something

the biggest bottleneck for most founders isn’t ideas

it’s visibility

they’re building things people would genuinely want

the right people just never hear about them

[aj @aj2growth]

i used to think the hard part was making good content

now i think the hard part is making sure enough people actually see it

i’ve seen average content blow up because it got distributed well

and amazing content disappear because it didn’t

[aj @aj2growth]

it’s the 1st of the month

if you’re building something, this is your reminder to hit publish

send the dm

ship the feature

launch the campaign

small actions stack up faster than perfect plans

[aj @aj2growth]

@NWExplained honestly feels like we’re getting to a point where managing ai is becoming more important than doing the work yourself

curious how much of your site is actually ai generated now?

[aj @aj2growth]

@reiihiroken @VALORANT @RiotSupport you dont need all that g, lock in

[aj @aj2growth]

@AlexHormozi most criticism says more about the person giving it than the person receiving it

[aj @aj2growth]

@CesareDadamo building in the content distribution space

helping founders, creators and brands get more eyes on their content through clipping and creator-led distribution

always down to connect with other builders

[aj @aj2growth]

@manojeldios i think founders can still win without becoming influencers

but they can’t afford to be invisible anymore

curious what you’re building btw? always looking to connect with founders

[aj @aj2growth]

@iamcenks honestly a small circle of builders is worth more than a huge network of spectators

[aj @aj2growth]

@Nira_O351 hi (with intentions of growing on X)

[aj @aj2growth]

@rajshamani the internet is basically the world’s largest networking event and most people never introduce themselves

[aj @aj2growth]

@acadictive this is actually becoming the default workflow lol

curious, if you had to pick one model for the entire product building process, which one would it be?

[aj @aj2growth]

@zdogmode honestly i think revenue matters more than savings

if you can reliably generate income, the runway number gets less scary

what do you think is more important?