Alex Bleier

Associate Professor of Marketing, Frankfurt School of Finance & Management

[Alex Bleier @ajbleier]

@lucascior "If my grandmother had wheels, she would have been a bike."

https://t.co/ApYtI53ZGT

[Journal of Marketing @JofMarketing]

Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏

Learn more here: https://t.co/ViRHjNkmQR

[Journal of Marketing @JofMarketing]

When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement?

Two recent Journal of Marketing studies answer these questions. Learn more here: https://t.co/xfWbGriF1E

@ajbleier @alex_edeling #marketingresearch #marketing

[Alex Bleier @ajbleier]

@dade_us Congratulazioni! 🥳

[Alex Bleier @ajbleier]

@profpauwels @qustodio How to boost user numbers while brushing up your corporate image in one easy step ✅

[Journal of Marketing @JofMarketing]

What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? A new Journal of Marketing study investigates: https://t.co/krflZM9rAM

By Simone Wies, @ajbleier, and @alex_edeling

#influencermarketing

[Alex Bleier @ajbleier]

@DrGiesler @JAMS_updates Danke dir, Markus!

[Alex Bleier @ajbleier]

Our new research on software multihoming in the video game industry with Nico Wiegand and Yuri Peers is now out at @JAMS_updates (open access)🎮🥳

[JAMS @JAMS_updates]

OPEN ACCESS: Mind the immersion gap: This study finds that the difference in immersion between platforms explains whether launching software across them leads to cannibalization or complementarity. https://t.co/buqwatZdDX

[Alex Bleier @ajbleier]

@DrGiesler @SchulichSchool @yorkuniversity Congrats, Full Prof @DrGiesler! 🥳

[Alex Bleier @ajbleier]

@lesliekjohn @ryanbuell Congrats, Leslie!! 🥳

[Alex Bleier @ajbleier]

The great @marcrebillet now #lookingfortheschmand 🛒🥳

[MARC REBILLET @marcrebillet]

I’m in a commercial…in Germany

[Alex Bleier @ajbleier]

Absolut empfehlenswerte 4-teilige Doku über den täglichen Einsatz der Intensivmedizin gegen COVID-19. #ChariteIntensiv @DanZickler @carlgierstorfer

[Daniel Zickler @DanZickler]

3 Monate hat uns @carlgierstorfer begleitet. Die 4teilige Doku zeigt authentisch,was #covid19 bringt: Schmerz,Leid und Tod. @ChariteBerlin @docdaysprod https://t.co/C9HM9RGxv3 Leider gibt’s keinen Grund zur Annahme,dass die dritte Welle weniger schlimm wird. #harterLockdownJetzt

[Alex Bleier @ajbleier]

New research with @beth_fossen on online chatter and channel switching during TV ads is now out at @JAMS_updates #openaccess https://t.co/sbm6CaILhM

[JAMS @JAMS_updates]

@beth_fossen and @ajbleier show how online chatter about TV programs can help understand viewers’ channel switching behavior during ads. Read the article with Open Access now: https://t.co/DQDyiveGPE

[Alex Bleier @ajbleier]

@DrGiesler Did I just come back here again to rewatch this? ...maybe ☺️

[International Journal of Research in Marketing @IJRMktg]

Modern marketing methods are powerful, but can raise privacy concerns among consumers. Bleier et al. investigate this trade-off, and provide innovative recommendations for navigating these troubling waters.

#Privacy #Marketing

https://t.co/MM3HrfRI3m

[JAMS @JAMS_updates]

How can firms leverage partly missing mindset metrics for better customer profit predictions? Venkatesan et al. offer a solution through a new method called multiple overimputation in this new JAMS article: https://t.co/2QRYZlRPwc @DardenMBA

[Alex Bleier @ajbleier]

Is this selfie stick going to fly? Let's see, but first, let me take a selfie #RedBullFlugtag #FlyingSelfies https://t.co/RY6Vd15G3c

[The Flying Selfies @FlyingSelfies]

But first, let me take a #selfie #RedBullFlugtag #voteFlugtagFlyingSelfie

[Alex Bleier @ajbleier]

Look, rest of the world, customer service "Made in Canada." #YYZ

[Alex Bleier @ajbleier]

Apple SVP Marketing @pschiller kicking off the Edmund H. Shea Jr. Center for Entrepreneurship. #SheaCenter #WeAreBC