AJ | Snapchat Wizard

Founder @ brands break performance plateaus with new untapped marketing channels.

[AJ | Snapchat Wizard @ajsnapads]

We have taken client accounts from 0 to spending over a million dollars in a year on a ad platform everyone underestimates.

[AJ | Snapchat Wizard @ajsnapads]

@HezekiahGb39076 It won’t let me dm you, send me a message and I got you!

[AJ | Snapchat Wizard @ajsnapads]

We've spent over $3M on snapchat ads
In just the last 12 months...
I made a video breakdown of one of our ad accounts.
This is a must watch.
Like + RT + Comment "send" (must follow) & I'll DM it
#ecom

[AJ | Snapchat Wizard @ajsnapads]

@snapchatecom Sent!

[AJ | Snapchat Wizard @ajsnapads]

@Ghazy_ecom Sent!

[AJ | Snapchat Wizard @ajsnapads]

easiest way to tell if an agency knows what they're doing:

ask what they'd turn off first.

[AJ | Snapchat Wizard @ajsnapads]

Pulled the hourly breakdown on one of our snapchat accounts yesterday.

45 purchases. 34 of them came before noon.

12 came between midnight and 5am.

People aren't shopping at their desks. They’re lying in bed scrolling snap at 2am and buying stuff.

One day isn't a trend, but I’m watching this closely now.

When do your orders actually come in? Curious if anyone else sees this.

[AJ | Snapchat Wizard @ajsnapads]

everyone's black friday plan: 30% off sitewide.

everyone else's black friday plan: also 30% off sitewide.

the discount isn't your edge. the reason to buy from you is.

[AJ | Snapchat Wizard @ajsnapads]

People ask what my edge is.

Honestly? i spend all day in an ad platform most media buyers opened once, got confused, and never touched again.

[AJ | Snapchat Wizard @ajsnapads]

@WillowGagnon Yup just gotta have good SOP’s in place for that

[AJ | Snapchat Wizard @ajsnapads]

"creative is the new targeting"

sure. but the auction you drop that creative into still matters.

same ad, less competition, cheaper customers.

[AJ | Snapchat Wizard @ajsnapads]

Nobody’s scared of their competitors anymore.

they're scared of their CPMs.

[AJ | Snapchat Wizard @ajsnapads]

@KoaWeb3 Asking myself this everyday lol

[AJ | Snapchat Wizard @ajsnapads]

@ScaleTheAds Make people still feel like they’re getting deals. “Oh they forgot to remove the discount code”

Works wonders

[AJ | Snapchat Wizard @ajsnapads]

@EcomSkii Thinking about step 10 before executing step 1

[AJ | Snapchat Wizard @ajsnapads]

@CiprianiRanieri Necessary but I’d say it should have value in the follow ups

[AJ | Snapchat Wizard @ajsnapads]

@DeependraGaur15 Usually I’ve seen the more high ticket it is, the higher the perceived value & better customers

[AJ | Snapchat Wizard @ajsnapads]

@DtcMamun 👏 Very solid explanation on the reality of scaling

[AJ | Snapchat Wizard @ajsnapads]

most brands i talk to aren't failing. they're stuck.

same spend. same results. same channel. every single month.

stuck is the most expensive place to be in ecom.

[AJ | Snapchat Wizard @ajsnapads]

@chaosengineerr It’s all about how good they can solve the problem. Value /= followers