AJ Whitinger

Athlete and Coach with Roeder Multisport

[hansonsrun @hansonsrun]

I’m confused.
Many feel that if mainstream America had more exposure to our hardworking, world class, T&F athletes, they would be bigger fans. More fans=More $.
Now some athletes are critical of SPRINT feeling it has been dummy downed for mainstream America?
THAT IS THE POINT

[Wall Street Mav @WallStreetMav]

Seems a bit odd...

Why are the ingredients different ?
Are we being poisoned in the USA?

[IU Indy Men’s XC & Track @iuindy_mxctf]

3 Jags enter the 1500m top 10 list for the program at Miami with the trio finishing 2-3-4!

3️⃣rd - Eric Petersen: 3:52.39
(3rd All-Time)
4️⃣th - Luke Shappell: 3:52.94
(6th All-Time)
5️⃣th - Andrew Whitinger: 3:53.39
(7th All-Time)

[hansonsrun @hansonsrun]

Too funny.

[Horizon League @HorizonLeague]

Breaking an @iupuixctf school record in the process, @ajwhitinger won his section of the 5k event at the Boston University David Hemery Valentine Invitational. His time of 14:04.12 was 10 seconds better than his previous mark and ranks third in the League.

#HLTF | #OurHorizon🌇

[IU Indy Men’s XC & Track @iuindy_mxctf]

NEW 5K SCHOOL RECORD‼️‼️

Andrew Whitinger runs a 14:14.71 to break Eric Hoffman’s previous mark of 14:16.21

@IUPUIJaguars

[AJ Whitinger @ajwhitinger]

The Time is Now, Tune in watch the TESM G299 Rocket League Tournement https://t.co/m2CEl7BM1F
YouTube
Sports Management Club at IUPUI
TESM G299 Esports Course Invitational feat. Rocket League

Share with your followers!

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[Purdue Fort Wayne Track&XC @MastodonTFXC]

King Named All-Region in Friday's NCAA Great Lakes Regional

#FeelTheRumble #HLXC

Recap: https://t.co/31NwrszyfN

[Horizon League @HorizonLeague]

The 2023 #HLXC First Team All-League teams!

#OurHorizon🌇

[Horizon League @HorizonLeague]

Crossing the finish line first in the women’s #HLXC championship is Madison King of @MastodonTFXC!!

#OurHorizon🌇

[Purdue Fort Wayne Track&XC @MastodonTFXC]

Madison King is your #HLXC Individual Champion! She helped the ‘Dons take runner-up as a team. Brooke Neal and Riley Tate also earned all-league honors!

#FeelTheRumble

[AJ Whitinger @ajwhitinger]

@brutalfightz

[IU Indy Jaguars @iuindy_jaguars]

The @iupui_jags_xctf team announced its 2023 schedule on Thursday, highlighted by an early season home meet in Shelbyville.

#HLXC

Story---> https://t.co/uftogsiBdS

[David @dbw514]

Happy Anniversary Kelly. 25 years of marriage and 32 years of being together. Thank you for doing life with me. Looking forward to the next 25 years. I love you. ❤️@kellyjowh

[vi☔️ @VioletsIndex]

playboi carti and frank ocean when it comes to hating their fans

[Purdue Fort Wayne Track&XC @MastodonTFXC]

Under the lights last night Andrew Whitinger set a new school record in the 10000 meters at 29:50.68!

#FeelTheRumble #HLTF

[Purdue Fort Wayne Track&XC @MastodonTFXC]

The Mastodon men's 10,000 meters squad is No. 9️⃣ in the nation!

#FeelTheRumble #HLTF
#EventSquadRankings #USTFCCCA

[Nathan Baugh @nathanbaugh27]

In 2015, the former CEO of Formula 1 summed up the sport’s approach to marketing:

“I’d rather get the 70-year-old guy who’s got plenty of cash. So there’s no point trying to reach these kids.”

As great as that strategy sounds, it failed.

Then Liberty Media bought F1 in 2016…

Liberty’s first order of business? Addressing the ‘US issue.’

“The sport had long attracted premium advertisers in Europe, but failed to find an audience in the US.”

Liberty’s idea – position F1 as a content company.

2 years later F1 announced a deal with Netflix for a docuseries.

It got little attention. Many in F1 thought it was dumb.

The two biggest teams (Mercedes and Ferrari) refused to participate.

Red Bull, maybe the best marketing company in the world, was the only top-3 team to participate in season 1.

A blessing in disguise.

It forced the producers to focus on:

– The championship battle
– The mid tier
– The bottom tier

Giving viewers a relationship with all 20 drivers.

***

Great storytelling maximizes tension and conflict.

F1 is set up to do just that, in a unique way.

There are two dynamics to watch:

– Tension between teammates
– Tension between teams

Let’s talk about each.

Tension between teammates:

Only one other driver has the EXACT SAME car as you – your teammate.

If someone else beats you, you have an excuse…

But if your teammate beats you, he was simply better.

This creates a fascinating dynamic between teammates, as seen across the DTS seasons:

– Verstappen / Checo
– Hamilton / Bottas
– Lando / Ricciardo

As a viewer, it’s incredible TV.

Then you have the dynamic between teams.

With only 10 teams, finishing 1 or 2 spots above or below where you’re projected means making (or losing) tens of millions.

The team principals and owners best show this:
– Horner / Wolff
– Brown / Stroll
– Guenther

***

Max Verstappen, the reigning world champ, accused DTS of ‘dramatizing’ F1.

He’s not wrong.

It’s the same tactic used by Hard Knocks and the Ultimate Fighter.

— Identify season-long storylines
— Magnify the drama
— Profit

The results are staggering. Since DTS launched in 2019, F1 has seen:

— 40% increase in US viewership
— 7 of the 10 most watched races ever
— The most attended race ever: 400,000 at the 2021 US Grand Prix in Austin

The success has translated to dollars.

Formula 1’s valuation has gone from $8B to $17B in just 4 years (113% increase).

***

Less than 20% of Drive To Survive is racing.

Why?

In a sport where drivers wear helmets, seeing their faces and personalities drives more affinity for new fans.

F1 estimates the show has earned 73M new fans 🤯

But what shocked me?

Netflix actually pays F11 a licensing fee for Drive To Survive.

Essentially, F1 gets paid to air one of the best commercials ever.

That’s brilliant.

[David @dbw514]

I know yesterday didn’t go as you wanted but way to bounce back today!!! Great race for a 5th place conference podium finish in the 3k!!! Onto Outdoors. 🐘Go Dons! @ajwhitinger