Lauren Taylor

marketing @eventfarm

[Lauren Taylor @akaLT_]

Going to an event like #SXSW is like being highly caffeinated for a week or so. Lots of big thoughts and possibilities!

Then comes the crash—the thoughts feel daunting and nothing feels possible. I wrote about **not overthinking it**: https://t.co/bEmI2XLIN4

#eventmarketing

[Lauren Taylor @akaLT_]

On the @eventfarm blog: "In-person events are the difference between the feeling you get ordering coffee through an app, and the feeling of the barista knowing your name." #eventmarketing

AKA the difference between my weekday & weekend coffee routines.

https://t.co/Jwxjwcxxu7

[Lauren Taylor @akaLT_]

.@ClifBar killing it with this campaign.

https://t.co/yHHaOQV8bo

[Lauren Taylor @akaLT_]

Let's just pay for good media. The fact that we DON'T do that right now leads to 1) everyday annoyances (just visit @Forbes dot com to see what I mean) and 2) the instability of an industry that is essential to democracy.

[Lauren Taylor @akaLT_]

@ryanspeaker @film_girl 100 percent, speaker. Mountains #FTW forever. I'd recommend a spin through parts of Montana.

[Lauren Taylor @akaLT_]

Make sure whatever you're saying is clear. Make sure it sounds like it's coming from a human. I think the people at @Drift are showing marketers how to do it. And I think this book gets at the same thing: https://t.co/mIuglrZJjz

[Lauren Taylor @akaLT_]

Here's what non-marketers don't get: language that's been smoothed over 27 times is actually *bad*

No one wants to read a thing that's passed through 4 corporate (or wannabe corporate) filter holes. Perfect grammar, typos—no one cares.

[Lauren Taylor @akaLT_]

Trying to preserve the rigidness and sanctity of grammar rules that existed in your grandma's Strunk and White makes you sound like a 1950s English teacher at an all-girls Catholic school.

No one wants to read anything coming from anyone who sounds that way.

[Lauren Taylor @akaLT_]

Valentines @eventfarm style.

[Lauren Taylor @akaLT_]

This morning a certain coworker said he felt like a sentient pile of laundry.

Creative Writing 202.

[Lauren Taylor @akaLT_]

Marketing a thing that doesn't exist elsewhere is exciting but difficult. There is no mental model!

But when you see it, you get it. @eventfarm is hosting a webinar to *show you* our attendee texting suite. Learn more and sign up here: 👉https://t.co/YweR5yAERx

#eventmarketing

[Lauren Taylor @akaLT_]

.@Pantone's Living Coral (aka color of the year) is basically the same as the Terra Cotta™ color in @eventfarm's design system.

Who's influencing who?

[Lauren Taylor @akaLT_]

@nickmjones This has happened to me like 4 times in the last few months 👎

[Lauren Taylor @akaLT_]

This is my favorite marketing campaign I've worked on to date, helping to showcase some equally cool tech @eventfarm. I will begrudgingly admit that email isn't dying, but we can #dobetterthanemail.

Check it out here: https://t.co/IlmdufwAW7

[Patagonia @patagonia]

We're giving our $10 million tax cut back to the planet.
https://t.co/3mB5NQYCB6

[Lauren Taylor @akaLT_]

@nickmjones Who cooks a cucumber?

[Lauren Taylor @akaLT_]

Had some fun with this week's Canvas contest @eventfarm

And yes, I'm a lazy holiday shopper, and I wish this event actually existed.

#design #eventtech

[Lauren Taylor @akaLT_]

@Greg_BourneEF @ChrisCaryEF @AnitaCafiero1 what’s your unread email:text ratio looking like?

[Lauren Taylor @akaLT_]

Unread emails: 265
Unread texts: 0

(And I’m *obsessive* about deleting unread emails.)

Pretty sure we can #dobetterthanemail

👉 https://t.co/IlmdufObNF 👈