Jack DeMayo

Marketing : @whatnot
BOLO = Be On the LookOut

[Jack DeMayo @akaMrBolo]

https://t.co/Q48RccL3kf

Pretty speechless. This was what the last year has lead to.

Thank you @NinjaFunkHQ and the Funk Nation!

[Gregg Katzman @GreggKatzman]

Love comics? Love promoting comics? Would you tolerate having me as a coworker? Come join the IDW marketing team!

(I’m not the hiring manager, best of luck!)

https://t.co/2hHQFs7TpW

[Jack DeMayo @akaMrBolo]

@peachmomoko60 Thank you so much Peach for giving Whatnot a chance to show you our appreciation for your work. Thank you for taking the stage and we hope to work with you again in the future.

[Busta Rhymes @BustaRhymes]

THE 🐉 x J DILLA

AS THE “DILLAGENCE 2” CAMPAIGN CONTINUES…

SHIT WAS CRAAAAAZZZZY AT @NY_Comic_Con WITH THE DRAGON 🐉 AND @MsLaurynHill & @wyclef
HISTORY WAS MADE!!!

THANK YOU @NY_Comic_Con @weareprncpls @MassAppeal @Whatnot AND EVERYONE INVOLVED FOR HAVING US!!!

@mslaurynhill & @wyclefjean LOVE TO THE MAX!!! 👑👑👑❤️❤️❤️

“DILLAGENCE 2” THE ALBUM

AVAILABLE AND STREAMING EVERYWHERE RIGHT NOW!!

“THIS WOMAN” FT @TheDangelo BANGER AND VIDEO OUT NOW!!

“TALK YA SHIT” FT. @LilTunechi BANGER AND VIDEO OUT NOW!!

“SPAZZZ” BANGER AND VIDEO OUT NOW!!

ENJOY

[Jack DeMayo @akaMrBolo]

Count on it! ⏱️

[Rob Markman 💭 @RobMarkman]

RUN IT BACK !

[Rob Markman 💭 @RobMarkman]

BEST COMIC CON EVER

[Jack DeMayo @akaMrBolo]

@RobMarkman Could not agree more

[New York Comic Con @NY_Comic_Con]

It was just too good to be true...WhatNot came in hot with their special guests Lauryn Hill, Wyclef Jean & Busta Rhymes 🔥 No matter the era, there will always be a strong connection between Hip Hop and comics, and that connection is you 🖤

[Rob Markman 💭 @RobMarkman]

Maaaan @MassAppeal @Whatnot teams, incredible job pulling this together

[Danny Bennett @RealDannyB]

Wyclef, Ms. Lauryn Hill and Busta Rhymes at the @Whatnot booth at @NY_Comic_Con 🔥🔥🔥

[JUICY JACKIE @juicyjackiie]

Ms. Lauryn Hill, Busta Rhymes & Wyclef Jean performing at Comic Con NYC at the Mass Appeal • WhatNot booth.

shoutout @RobMarkman !

[Randy Chavez ⭕ @RealRandyChavez]

Shout out to @veve_official for selling out their 1st physical merch on @Whatnot and grossing over 12k in minutes!
$OMI

[MASS APPEAL @MassAppeal]

WHERE ELSE??? 🤯🤯🤯

@MsLaurynHill
@wyclef
@BustaRhymes

History at @NY_Comic_Con

[Andy Jones Esq @andyjonesesquir]

This is one of the best booths I've seen at New York Comic Con.

Actually, calling it a booth almost doesn't do it justice.

Whatnot has created an entire environment inside the convention center.

They call it the Whatnot Liveplex.

The first thing that stands out is the enormous overhead Whatnot signage.

You know exactly whose space you're looking at before you ever get near it.

But what makes this setup special is everything underneath that sign.

They've built what looks like a miniature shopping district, complete with storefronts, colorful displays, dedicated spaces for live activities and plenty of room for attendees to explore.

It's bright. It's inviting. It's different.

And it gives people a reason to walk inside rather than simply walk past.

That's a big distinction.

Whatnot isn't just trying to tell people about its platform. It's creating a physical environment that reflects the shopping, entertainment and community experience the platform is built around.

This is where great event design becomes more than great booth design.

The experience itself helps communicate the business.

And from a marketing perspective, that's incredibly valuable.

Instead of relying on a salesperson to explain everything, the environment does part of the work.

It attracts attention, encourages exploration and creates opportunities for people to engage with the brand.

That's exactly what I want to see from a major event investment.

I've spent more than 30 years working in events, and one of the biggest mistakes I see is companies spending enormous amounts of money building something impressive without thinking enough about what attendees will actually do once they get there.

Whatnot clearly put thought into both.

The branding gets your attention.

The environment gives you a reason to enter.

And the different experiences give you reasons to stay.

That's how you turn booth space into an experience.

Whatnot didn't just build a booth at NYCC.

They built a destination.

And they did an outstanding job.

[MASS APPEAL @MassAppeal]

WE'RE LIVE 🔥🔥🔥
with @RobMarkman x @Whatnot

TUNE IN 📲 https://t.co/r9BoQNKs51

@NY_Comic_Con

[MASS APPEAL @MassAppeal]

LIVE at @NY_Comic_Con ‼️

Anderson .Paak & @cordae - signing their new @Marvel comic, HEAVY IS THE CROWN, live!

Day 2️⃣ was a movie. @Whatnot

[MASS APPEAL @MassAppeal]

a few friends joined us @NY_Comic_Con!

and this is just DAY ONE 🔥

Powered by @Whatnot

[MASS APPEAL @MassAppeal]

NAS
SLICK RICK
HAVOC

Signed by #LegendHasIt!

Special things happened on the @Whatnot stage!

[Rob Markman 💭 @RobMarkman]

I’m pullin’ up to NY Comic Con with a couple of LEGENDS. @MassAppeal @Whatnot what up?!

[robliefeld @robertliefeld]

Youngblood will return in 2027. We sold 600,000 copies of Youngblood, introduced toys, an artist edition, new trades. We have crazy, great plans and will definitely look to continue to raise the bar, we are just getting started!