Ashley Kees

[Ashley Kees @akees619]

@Jennife05498003 @NyquistDave This means that a marketer's research must be based on actual business objectives that can be measured by spcific actions rather than a hunch or unverified information. Great reminder of the importance of having a strategic plan with measurable goals.

[Ashley Kees @akees619]

@HeaterPat68W This is so important when considering the reliability of the data and that most marketing strategies are implemented because of the information collected, accuracy and security are crucial.

[Ashley Kees @akees619]

Chapter 12 taught me the importance of using an app such as Hootsuite to easily publish on more than one platform, curate content, schedule posts, create analytic reports for platforms, monitor and manage content, and paid advertising for free.
@NyquistDave #SMMNORTHWOODTECH2023

[Ashley Kees @akees619]

Chapter 11 shares a study by eMarketer, people are now spending more time on their mobile devices than watching TV, with the amount of time on mobile devices reaching almost 4 hours a day!
@NyquistDave #SMMNORTHWOODTECH2023

[Ashley Kees @akees619]

@cheyanneareeves @HeaterPat68W @NyquistDave So true! Having an online moderator helps online communities have meaningful discussions that align with the companies overall tone and maintain professionalism.

[Ashley Kees @akees619]

@HeaterPat68W @NyquistDave Great point! Defining the purpose will help the company help its customers learn, share and collaborate with each other!

[Ashley Kees @akees619]

Chapter 10ds us that your username will be associated with posts and you cannot control the comments of others. It is crucial to always remember this when participating in online conversation and should remind us to think about the content!#SMNORTHWOODTECH2023 @NyquistDave

[Ashley Kees @akees619]

@Johnsonjk1214 @NyquistDave Great tip. Having a strategic plan in place will help build trust, loyalty, and brand awareness.

[Ashley Kees @akees619]

@cheyanneareeves @NyquistDave TikTok for sure!
#smmnorthwoodtech2023 @NyquistDave

[Ashley Kees @akees619]

@Bergman3Bennett @NyquistDave Great point. It is so important to know what social media platforms are being used by which demographic, especially when you consider the average adult spends 8.2 hours a day with there cell phone.
#SMMNORTHWOODTECH2023 @NyquistDave

[Ashley Kees @akees619]

#SMMNORTHWOODTECH2023 @NyquistDave
At the beginning of Chapter 4, the text reminds us to treat a person's social media properties as though they were the individual's online home.

[Ashley Kees @akees619]

@abever4001 @NyquistDave Chapter Three really highlights the importance of the correct information and timing that is necessary to maximize the use of each social media. It looks like sometimes you get what you pay for.
#SMMNORTHWOODTECH2023
@NyquistDave

[Ashley Kees @akees619]

I found the Forrester Social Technographics Ladder to be very informative. It is interesting because the study used key demographics to then group individuals into personas based on their social media activities. Useful statistics. #SMMNORTHWOODTECH2023
@NyquistDave

[Ashley Kees @akees619]

@Bergman3Bennett @NyquistDave This is a great point. We are our own brand and need to maintain professionalism across all social media platforms! Great reminder!

[Ashley Kees @akees619]

@Johnsonjk1214 @NyquistDave Yes! Ultimately we all want to know about others' experiences with a service or product. Word of mouth is the ultimate compliment!

[Ashley Kees @akees619]

#SMMNORTHWOODTECH2023 @NyquistDave
Social Media Marketing Chapter One reminds us that using social media for marketing may not cost, but building and maintaining accounts on multiple platforms takes time and that is very costly!

[Ashley Kees @akees619]

@Augustlang0523 @NyquistDave Hey,😀 I learned that too lol, there ya go building your profile!
#SMMNORTWOODTECH2023
@NyquistDave

[Ashley Kees @akees619]

@Johnsonjk1214 @NyquistDave It is a good thing we were assigned that book to read, I am not sure I would be able to complete these assignments without it , LOL no joke!

[Ashley Kees @akees619]

Today I am thankful for the book
Social Media Marketing Tricks because before reading it I didn't even know how to tweet! #SMMNORTHWOOD2023 @NyquistDave

[Ashley Kees @akees619]

#SMMWITC2022 @NyquistDave
#lastsemester #Northwood