Jake Abrams

42k+ on LinkedIn | 19.2k on TikTok | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

[Jake Abrams @akejabrams]

I hate @Kajabi so, so much.

Who can help me move my newsletter over to @beehiiv ?

[Jake Abrams @akejabrams]

@mikefutia Sick.

SORA

[Jake Abrams @akejabrams]

I want to acquire 15-20 warmed-up faceless TikTok accounts with a minimum of 5k followers across a few different verticals.

Who do I talk to about this?

This marketplace must exist.

[Jake Abrams @akejabrams]

Hey @EHuanglu, do you know the guy who is reposting your videos and content word-for-word on LinkedIn?

https://t.co/iNcJ3SrcJi

[Jake Abrams @akejabrams]

If you're in the top 1% of branding / packaging designers within DTC / CPG, let's chat.

I know about an interesting project that needs someone with a feel for:

- Wordmarks
- Illustration
- Color palette
- Font systems & hierarchy
- Detailed packaging design

DM's are open.

[Jake Abrams @akejabrams]

Who has experience moving a newsletter from a platform that's not @beehiiv to @beehiiv ?

Willing to pay really whatever for a smooth and reliable transition.

Dm's are open.

[Jake Abrams @akejabrams]

How Publisher Whitelisting Works:

1. Write editorial content on a 3rd party site
2. Design editorial-style static ads
3. Run the ads through 3rd party social pages
4. Drive the ads to the editorial
5. Direct links on the editorial back to your PDP

[Jake Abrams @akejabrams]

If you're a creator in this environment, it's best to stop fighting costs.

The supply is too high. You won't win this way.

Instead, innovate your creation process.

So that you can deliver more volume of high-quality creative.

For the same amount of your time.

[Jake Abrams @akejabrams]

Creators will hate this post, but I’m prepared for the backlash.

The days of charging $750 for a video are over.

The last 6 months, I've noticed a harsh shift.

[Jake Abrams @akejabrams]

5. Set up whitelisting

Offer whitelisting to the brand as added value, but only for a limited amount of time. If your ads work, this gives the brand a reason to re-up.

[Jake Abrams @akejabrams]

We’ve grown our DTC agency from 7 to 30 people.

- Sent zero outbound emails
- Spent $0 on paid ads
- Posted step-by-step hyper-valuable content for my ICP
- Allowed my audience to reach out to me
- Ran audits and shared actionable ways we could help

Trust = Opportunity.

[Jake Abrams @akejabrams]

The harsh truth is, I was a “nobody” in college and at my first job.

But at every step, I’ve tried to learn from:

- More talented people than me
- My own failures
- My pockets of success

All these years later, I’m still sticking to that approach.

[Jake Abrams @akejabrams]

6 big swing variables 7-figure DTC brands can test to improve CPA:

1. Target Persona
2. Product Offering
3. Price
4. Value Prop
5. Landing Page
6. New Customer Offer

[Jake Abrams @akejabrams]

If you’re working at a company and finding inefficiencies, don’t complain.

Instead, consider it an opportunity for you to create value, whether inside the company or out.

[Jake Abrams @akejabrams]

Ecommerce marketing is 70% science and 30% art.

[Jake Abrams @akejabrams]

9 steps any 7-figure Shopify store can use to sell anything 👇

[Jake Abrams @akejabrams]

7. Tease the promised land
8. Explain away their top 5 objections
9. Drive 1 action with urgency