shayaan

[Amaan @amaanology]

10k+ followers. £0 infrastructure.

Coach had 18% DM conversion.

Generic ManyChat automations killed trust

We ripped it out. Built a Digital Twin

30 days: 18% → 30% conversion + better qualification.

Same followers. Different backend.

DM me "TWIN" to fix ur backend

[Amaan @amaanology]

Personal injury inquiry at 8pm Saturday.

Three firms go to voicemail. One has AI that answers, qualifies, and books Monday consult.

Which firm gets the £45k case?

48% of inquiries happen after-hours.

Infrastructure doesn't have weekends.

[Amaan @amaanology]

The gap between where you are and where you want to be is filled with tasks you should've automated 6 months ago.

Every day you wait, the gap gets wider.

A career coach came to me stuck at $8K/month for 11 months.

"I can't figure out why I'm not growing."

We tracked her week:
18 hours: Manual admin (scheduling, reminders, data entry)
22 hours: Client delivery
8 hours: Content creation
Total: 48 hours working IN the business
0 hours working ON the business.

No time for
• Building new offers
• Strategic partnerships
• Funnel optimization
• Market research

She wasn't stuck because of skill. She was stuck because of tasks.

We automated the 18 hours of admin.
Three months later: $14K/month.

She didn't work more. She worked on what matters.

The tasks you're "too busy" to automate are the reason you're too busy.

[Amaan @amaanology]

Most coaches making $20K/month feel more trapped than coaches making $5K.

Here's why (and what we fixed)

- Revenue grew but freedom didn't → We automated the scale bottlenecks
More clients = more admin. She was working 60-hour weeks maintaining what she built.
We removed 22 hours/week of repetitive tasks. Revenue stayed, hours dropped to 35.

- Client communication was constant → We built office hours infrastructure
Used to respond to texts/DMs anytime. We set boundaries + auto-responders + emergency protocols.
Client satisfaction went UP. She got evenings back.

- Onboarding felt personal but wasn't scalable → We systematized without losing warmth
Welcome video still recorded by her. Everything else (contracts, access, resources, scheduling) automated.
She went from 90 minutes per client to 15 minutes of "high-touch" video recording. System handles rest.

- Monthly operations took 12 hours → We compressed to zero
Invoicing, payment tracking, renewal reminders, progress reports all automated.
She said: "I forgot what the first week of the month used to feel like."

- Calendar was her bottleneck → We built smart capacity management
System tracks availability, manages waitlist, handles reschedules, sends reminders.
No-shows dropped 73%. She never touches her calendar manually.

- Content creation had no system → We built idea capture + scheduling infrastructure
Client questions auto-logged as content ideas. Scheduling automated. Repurposing templated.
Content output doubled while creation time stayed same.

After deployment:
Hours worked: 60 → 35/week
Revenue maintained: $20K/month
New offer launched: Group program ($8K MRR added)
Vacation taken: First in 18 months (business ran without her)

She had revenue. But revenue without freedom is just an expensive prison.

The most successful coaches aren't the ones working hardest.

They're the ones who built infrastructure that works when they don't.

CEO work: Strategy, coaching, creating
Infrastructure work: Everything else

Stop doing assistant work at CEO rates.

[Amaan @amaanology]

I'm a solopreneur. I don't need systems.

Wrong.

Being solo is exactly WHY you need systems.

Big companies have staff to delegate to.

You have... you.

Which means every hour spent on $10/hour work is an hour NOT spent on $1,000/hour work.

A fitness coach told me this last week "I don't have a team to build systems for."

She was spending 20 hours/week on:
• Manual scheduling (back-and-forth DMs finding times)
• Sending welcome emails one by one
• Updating client tracker by hand
• Copy-pasting form responses into CRM

20 hours/week = 1,040 hours/year.
At her $100/hour rate: $104,000 opportunity cost.

I asked: "What would you do with 20 extra hours every week?"

Long pause.

"Build the group program I've been thinking about for two years."

Being a solopreneur isn't why you DON'T need automation.

It's why you DO.

You don't have extra hands. Build extra systems.

[Amaan @amaanology]

Hiring a VA to copy-paste emails is the expensive way to stay stuck.

Infrastructure does it for half then per month and never calls in sick.

Stop overpaying for repetitive work. DM 'AUDIT'

[Amaan @amaanology]

Holiday weekend is over. Tomorrow, business returns to normal.

But here's what "normal" means for HVAC companies without infrastructure:

Normal = Missing 25-40% of peak-hour calls.
Normal = Losing 60% of after-hours emergency revenue.
Normal = Leaving $800K-$1.2M on the table annually.

"Normal" is a choice. You can accept it or fix it.

Fix your normal. Free audit →https://t.co/2fWBNS604N

[Amaan @amaanology]

60% of after-hours legal calls go unanswered.

But here's what actually kills firms:
30% of those callers don't leave voicemail. They just call the next name on Google.

You don't even know you lost them.

Here's how the invisible bleed happens 🧵

[Amaan @amaanology]

Back from Christmas.

Your intake staff took 2 days off.

How many after-hours calls went to voicemail Dec 24-25?

75% of legal clients hire the first firm that responds.

Every missed call = a case that went to whoever answered.

Stop losing cases to holidays.

Build 24/7 coverage. DM for an audit.

[Amaan @amaanology]

25–40% of inbound HVAC calls missed during peak hours.

Summer AC rush. Everyone's calling.

Your scheduler's on another call. Line 2 rings. Voicemail.

That caller just booked with whoever picked up.

Peak season = peak losses.

Stop missing when it matters most.

[Amaan @amaanology]

Christmas was yesterday.

You were offline. With family. As you should be.

But your business didn't stop.

People are still looking for coaches. New Year's resolution season is starting. Inboxes are filling up.

And while you were offline, leads were sliding into your DMs asking
What's your pricing?
Do you have availability in January?
Can you help with [problem you've solved 100 times]?

Here's what happened to those messages

If you're handling DMs manually → They sat there. Unanswered. For 12+ hours.

By the time you got back? 60% of them already booked with someone faster.

You didn't lose those leads because you're bad at what you do.

You lost them because you were human. And humans can't respond at 11 PM on Christmas.

Meanwhile, one of my clients also took Christmas off.
She got the same flood of DMs.

But every single one was answered within 90 seconds.

Questions handled. Objections addressed. Calls booked for next week.

All while she was completely offline. Fully present with her family. Zero guilt.

The difference?

She doesn't rely on herself to run her business.

She built infrastructure that works whether she's online or not.

A DM automation system that:
- Answers common questions instantly
- Qualifies leads in real-time
- Books calls with serious buyers only
- Runs 24/7 without her touching a thing

That's not "working harder during the holidays."

That's having a business that doesn't punish you for living your life.

If you're still manually handling every DM in 2025, you're not just losing time.

You're losing revenue to coaches who built better systems.

And you're losing peace of mind every time you choose family over work.

DM "INFRASTRUCTURE" to fix this before Q1 hits.

[shayaan @akshayanmsy]

@amaanology "That 'guilt list' line is a madness, bruv so accurate. 💀 People sleep on this, thinking it's only for high-ticket coaches, but manual follow-up is the silent killer for 90% of SMBs. If you aren't systematic, you’re just leaving money on the table for your competitors to pick up

[Amaan @amaanology]

Your Follow-Up System Is Costing You $6,400/Month

A business coach showed me her follow-up "system" last week.

It was a note on her phone titled "Need to Follow Up."
47 names on the list.

I asked: "When's the last time you actually followed up with these?"

She scrolled. "This one... 3 weeks ago. This one... 6 weeks. This one... honestly, I don't remember."

That's not a follow-up system. That's a guilt list.

47 leads who showed interest but didn't buy immediately.

Industry average: 15-20% of "not now" leads convert within 60 days if followed up consistently.

Conservative estimate: 8 of those 47 would've converted (17%).

Her average deal: $4,000.

8 converts × $4,000 = $32,000 in pipeline sitting in a phone note.

She missed them because manual follow-up doesn't work.

Why manual follow-up fails?

You forget. (Life happens. Leads slip through.)

You get tired. (Following up feels like chasing.)

You batch it. ("I'll do Friday follow-ups on Monday...")

You give up. (After 2-3 attempts, you move on.)

Meanwhile, the lead is warm. Just not ready RIGHT NOW.

But "not now" without follow-up becomes "never."

What infrastructure does instead

Lead says "not ready yet"

System asks: "What's your timeline?" or "What's holding you back?"

Based on response:
"Need to think" → 3-day check-in
"Budget timing" → 2-week follow-up
"Not sure" → Value nurture sequence

Every lead gets consistent follow-up. No one falls through.

The same coach, 4 weeks later:
We built her a follow-up sysem.

Those 47 "forgotten" leads? System re-engaged all of them.
Results:
31 responded (66% re-engagement rate)
12 booked calls
6 closed

6 closes × $4,000 = $24,000 in recovered revenue.
From leads she'd written off as "lost."

But here's the real win: NEW leads don't fall through anymore.

Every "not now" gets systematic follow-up. Her close rate went from 22% (immediate buyers only) to 38% (immediate + nurtured).

That's a 73% increase in revenue from the SAME traffic. Zero new ads. Just better follow-up.

It's not just the leads you forget. It's the deals you lose because you followed up too late.

Research shows: Following up within 5 minutes = 21X higher conversion than waiting 30 minutes.

Every hour you delay = probability drops.

Manual follow-up is ALWAYS late. Because you're doing other things.

Infrastructure follow-up is ALWAYS on time. Because it's the only thing it does.

If you're a coach or consultant still manually handling every lead interaction, let's talk about building infrastructure that works while you sleep. Comment below or send a DM.

[Amaan @amaanology]

Web form leads contacted 12–48 hours later.

Response time over 30 minutes = 80% drop in booking likelihood.

By the time you call back, they've already booked with whoever responded in 90 seconds.

Even you buy from the person who replies fast, because it makes you feel important, plus they look more reliable and professional.

Reply or DM 'SPEED' if you want the breakdown.

[Amaan @amaanology]

If you're in HVAC, roofing, or home services and your techs complain about "waste-of-time calls," that's not a tech problem.

That's a qualification infrastructure problem.

[Amaan @amaanology]

Intake staff spend 30–50% of time on unqualified cases.

Paralegal fully-loaded cost: $65K–$90K/year.

You're paying $32K–$45K/year for high-skill labor to filter and schedule.

That's work a system handles in 30 seconds.

Stop overpaying for filtering.

See where you're overpaying. DM AUDIT

[Amaan @amaanology]

HVAC and roofing companies are burning $91,000/year on dry runs.

Bad addresses. Unqualified jobs. "Just wanted a quote" calls that were never viable.

Here's how the waste compounds (and how to stop it)

The problem starts at booking.

Inbound call comes in "Yeah, my AC isn't working."

Your scheduler asks basic questions, books the appointment.

Seems fine. Until the tech shows up.

[Amaan @amaanology]

Most service businesses don’t stall because they’re bad at what they do.

They stall because admin and lead handling don’t scale as fast as demand.

Growth without systems feels like chaos.
Systems first. Then growth feels light.

[Amaan @amaanology]

20–35% of booked HVAC jobs are non-viable before the truck even rolls.

Average truck roll cost: $250–$500.

5 bad jobs per week × $350 = $91,000/year burned on dry runs.

Your scheduler booked them. Your tech drove there. Nobody wins.

[Amaan @amaanology]

If one more "business coach" tells someone to "just batch your content and hire a VA," I'm going to lose it.

That's 2015 advice repackaged.

It's 2025. AI handles the batching. AI manages the VA's work.

Let AI handle the repetitive admin tasks, not a human.

Stop selling outdated solutions.