anand

[anand mahindra @anandmahindra]

“…so in my book, the BE 6e is the product and EV from India that will force the world to take notice and see us as a country with rival car makers and not just as a market to sell their cars in. The Mahindra BE 6e then is the face of the statement for Indian automotive technology that India has arrived.”
—Times of India

This is the kind of review and comment that gets our spirits soaring, our batteries supercharged and sends our aspirations sky-high!

[The AI Investor @The_AI_Investor]

Listen carefully to Jensen explaining the next and the biggest wave of AI.

This is a huge deal. $NVDA

[Persistent Systems @Persistentsys]

Our team in New Jersey had a fantastic evening together at our annual summer picnic, which took place at the iconic New Jersey Festival of Ballooning. This festival is the largest summer hot air balloon and music festival in North America and is considered the premier family entertainment attraction in New Jersey. It has received The New Jersey Governor's Award for Best Special Event and has been designated multiple times as a Top 100 Festival in North America by the American Bus Association.

The team, along with their families, had a great start to the summer weekend with balloon rides and amazing hospitality. Special thanks go to our leadership, @skkalra, and Garima Singh, for their support, and also to the entire HR and organizing team for making this event possible.

#SeeBeyondRiseAbove #MyLifeAtPersistent #IAmPersistent

[anand @aktg13]

@RailMinIndia 16526 island express is always late till Ernakulam @GMSRailway

[Historic Vids @historyinmemes]

Pale Blue Dot is a photo of Earth that was taken by the Voyager 1 space probe in 1990 from a distance of about 6 billion kilometers (3.7 billion miles) as it was leaving our solar system. This is what Carl Sagan said about the photo:

"Look again at that dot. That's here. That's home. That's us. On it, everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor, and explorer, every teacher of morals, every corrupt politician, every 'superstar,' every 'supreme leader,' every saint and sinner in the history of our species lived there — on a mote of dust suspended in a sunbeam.

The Earth is the only world known so far to harbor life. There is nowhere else, at least in the near future, to which our species could migrate. Visit, yes. Settle, not yet. Like it or not, for the moment the Earth is where we make our stand. It has been said that astronomy is a humbling and character-building experience. There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known.”

[Mark Jung @TheMarkJung]

In 2018, an Amazon employee shared the company’s “7 Tips for Business Writing.”

They’re a must-read for anyone who wants to write more clearly.

1. Use fewer than 30 words per sentence

Constraints drive clear thinking.

And the best constraints force you to use less words, not more.

If you can explain something in simple terms, you likely understand it well.

2. Use subject-verb-object sentences

The goal of writing is to transfer your thoughts to another person with as little lost in translation as possible.

It’s a big game of telephone.

The simpler your sentences, the more accurately your ideas will be translated.

3. Replace adjectives with data

“Customers love Prime.”

“Customers with Prime spend on average 3x more than those without and we retain 90% of them year over year.”

Specificity leads to clear results and quick decision-making.

4. Pass the “so what” test

The reader should immediately know what action you want them to take.

Make sure to answer who, what, and when.

Otherwise, you’ve wasted your time and the reader’s.

5. Eliminate weasel words

Most weasel words are adverbs.

“Nearly,” “Significantly,” “Almost.”

These words are imprecise. They may mean one thing to you, and another to your boss.

Get rid of them.

6. Avoid clutter words

Utilize → use

In order to → to

Until such time as → until

Due to the fact → because

Getting rid of clutter focuses your message on the parts that matter.

7. Avoid jargon and acronyms

Companies are littered with internal jargon.

But this excludes new employees and anyone external to the company.

When wanting to use an acronym, write it out the first time it’s used in any document.

Clear > clever

***

The best marketers are relationship builders — strong internal alignment separates good from great.

So I got interested in Amazon’s writing.

Because writing is communication and communication is alignment.

Follow @TheMarkJung for more content like this on marketing and media.