audience segmentation, media, growth strategy and GTM guru. Subscribe to my newsletter focused on the intersection of business strategy and consumer insights
"They don't train you when you're a doctor on the game of insurance."
A physician who treats obesity patients said this.
What’s the real societal outcome from this byproduct of insurance?
https://t.co/ahltKsWDoz
Last year I traveled the Midwest and learned that Walleye is the most underrated fish and Spotted Cow is great
New Glarus doesn’t sell outside Wisconsin. Not because they can’t. Because they won’t.
There’s a marketing lesson that I can’t stop thinking about.
I wrote about it
The Phoenix Suns are playing a new game - trading short-term revenue for long-term fan loyalty. 🏀 Facing a world of #streaming and #tech giants, they're betting on team spirit. Will it be a slam dunk? Find out more. 👉https://t.co/3dDjaomJRl
💄🛍️ Dupe Culture is on the rise, and #GenZ is turning the luxury world upside down! Is this the new way to stay fabulous on a budget?https://t.co/kcqQfQsUfw
🌟Luxury vs. Premium Brands🌟Face-off in a world of economic uncertainty! In my latest blog post, I unravel the secrets to their success and strategies with companies like LVMH, Hermes, Tesla, and Lululemon. Don't miss out https://t.co/twsn3feKQN
Unravel the enigma: How are luxury brands thriving in a world of economic uncertainty? 💼✨ Discover the secret recipe in my latest article:🌟 #LuxuryBrands#Retail#Success
https://t.co/cDBdZqKHYC
🚀 Male consumer market = sleeping giant! Luxury DTCs & celeb beauty lines are breaking barriers & redefining retail. Time to unlock untapped potential!💥🛍️ #retailrenaissance#quietluxury https://t.co/lcaY0DZNW2
🚀 Just published my latest piece on navigating influencer marketing in today's privacy-first world! 💡 Discover how top brands are striking the perfect balance between content strategy, personalization, and authenticity. Don't miss these insights! 👉 https://t.co/3reqf3IfAF
🍿🎥 Apple & Amazon are revolutionizing the movie industry! Forget ticket sales. They're all about owning YOUR attention & cashing in on high-margin revenue streams. Curious? You won't want to miss this 🤯👉 #TechInTinseltown#MovieIndustryShakeup
https://t.co/V44S0S0qL9
🌩️ Economic storm brewing? 💼 DTC companies adapt, but not all can dance with uncertainty. 🕺 Is the looming recession a grave or an opportunity? 📉🚀 Dive into the complexities: #Economy#Recession#BusinessAdaptation
https://t.co/aINMab68Ms
Retail is changing fast: tech, sustainability, and consumer preferences are transforming the game. Circular economy companies are faced with the challenge of scaling while staying true to their values. Who will emerge as a leader in the sustainable future?https://t.co/Ey3pkv2Mmu
🚨 DTC Companies face a double bind with the potential #TikTokBan! What's next for these businesses? Find out in my in-depth analysis:
🌪️📈 #DTC#TikTokContagion
https://t.co/5bGAUndnFK
Musk is now asking synchron for a potential investment.
Great example of how intellectual capital – not just financial capital plays (paired with focus) in developing successful and scalable disruptive technology.
the right focus can overcome employee size and funding
Great example of how focus and intellect can overcome financial capital when executing a new disruptive business that is highly regulated. https://t.co/qNXIQqbnae
Neuralink had 300 employees vs. Synchron which has 60 employees. (5x more employees.
Neuralink raised $363M vs. Synchron which has raised $65M employees. (5.6x more
Synchron has beaten Neuralink by winning quicker regulatory approval.