Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4:
๐ The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).
๐ NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
๐ Most-viewed game recap ever on the NBAโs YouTube channel
Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.
๐๏ธ Welcome to NBA Finals Podcast Row!
Stay tuned for analysis and interviews from the NBA Finals Media Day in San Antonio ahead of Game 1 between the Knicks and Spurs on Wednesday, June 3 at 8:30pm/et on ABC.
The Association is HERE ๐
@MJAcostaTV, @RudyGay, and @JohnWall break down tonightโs 4-game preseason slate on NBA TV and the NBA App, ahead of Raptors-Celtics at 7:30pm/et!
โก๏ธhttps://t.co/owQtY8YUWr
@swiftalert_13 A rare oneโฆ my first time seeing Taylor in concert was at the music fest for the 2008 NCAA Menโs Final Four in San Antonio. It was incredible!
The two best words in sports...
GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7 GAME 7
๐จ๐จ WE'RE GOING TO GAME 7 ๐จ๐จ
The Pacers and Thunder will battle for the NBA CHAMPIONSHIP in a WINNER-TAKE-ALL GAME 7 on Sunday, June 22 at 8pm/et on ABC!
#NBAFinals presented by @YouTubeTV ๐