Alauna Pearson | DTC Creative Strategy

performance creative strategist | Meta & TikTok ads for DTC & ecommerce | hooks · angles · UGC · creative testing | 📧 [email protected]

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

Your DTC brand isn’t seeing high ROAS because you have a SERIOUS creative judgment problem.

At 1st Frame, I audit Meta/TikTok creative systems for growth-stage DTC brands and find the leaks before another brief gets written.

What I look at:

Active ads
Hook patterns
Angle coverage
Awareness stage mix
Landing page congruence
Creator direction
Testing logic

If your ad account has been flat for 30–60 days, apply for a Creative Audit here: https://t.co/TN1822iyge

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@TheSamAdanbioje Can you send your portfolio here: [email protected]

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

🚨 PAID Casting Call: UGC Creators

I work with DTC and e-commerce brands across beauty, fashion, wellness + lifestyle.

looking for UGC creators who know how to make the first 3 seconds count.

💸 Paid per project

🔓 Non-exclusive

🎯High quality content only

DM or drop portfolio👇

#ugc #ugccreator #ugcopportunity #paidcollab

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@Ericacreatesugc Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@CatrinaJoyUGC @RainaMonet_ Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@Zack_UGC Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@ugcelllen Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@Jillcraw4d Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@Shivonna Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@MicheleVillano9 Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@naturallynattyb Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@natalymarieugc Thank you!

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

🚨 Currently sourcing UGC creators for a variety of paid campaigns.

Fill out the form below to be considered ⬇️

https://t.co/wGIXAh7aFc

#ugc #ugchiring #ugccampaign

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@Darrling_Media Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@sariously_well Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@samanthacugc1 Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@rreeceevansugc Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@NicolePCreates Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@xin_create Hey! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

The sweet spot I keep seeing across accounts right now is twelve to fifteen genuinely different creatives in one adset.

All five awareness stages covered. At least four formats mixed in. Each one changing one real lever from the next.

Not fifteen versions of the same ad with different captions. Fifteen ads that each carry a different psychological premise.

That is how you give the algorithm enough signal to actually orchestrate a sequence instead of recycling the same message at frequency four.

Less variety means the system narrows on whatever lands first. That ceiling caps faster than most brands realize.

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@ugcbyniks Hi Nikki! You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@ugccortney You can apply here to be considered: https://t.co/XVhVnEvd87

[Alauna Pearson | DTC Creative Strategy @alaunapearson]

@contentbyalyb Awesome, I’ll get back to you.