Alessandro Donetti

Futurist|Author|Lecturer @POLIMI_GSoM|Contributor @ForbesItalia|SeniorAdvisor #BrandStrategy #AI4BusinessTransformation #AI4Brands #Web3

[Alessandro Donetti @aledonetti]

In the AI era, products become commodities. Culture becomes the real differentiator.
Brands that shape meanings, identities and aspirations will dominate the future.
My latest essay here
https://t.co/05EceMevfC

[Alessandro Donetti @aledonetti]

#Ferrari just unveiled the Luce — its first-ever EV, co-designed by Jony Ive. Priced at $640K, it goes 0–60 in under 2.5s, seats 5, and has a glass upper body. Oh, and it simulates engine sounds via an "external amplification system" #FerrariHypercar

[Alessandro Donetti @aledonetti]

2/2 Google's AI boom comes at a cost. Token consumption has skyrocketed from 480 trillion to 3.2 quadrillion/month, pushing capex to $190B this year. Solutions? Efficiency gains, usage caps, and more ads in AI responses. Even Google has limits #AIRace

[Alessandro Donetti @aledonetti]

1/2 Google is challenging OpenAI's dominance in consumer AI. At Google I/O, the company unveiled new AI agents powered by Gemini 3.5 Flash — 4x faster than rival models — reaching 900M Gemini app users and 3B+ on Search. OpenAI is reportedly on "Code Red." #AIRace

[Alessandro Donetti @aledonetti]

2/2 From Molotov cocktails at Sam Altman's home to "NO DATA CENTERS" notes under doorsteps — anger at AI is hitting the ballot box. 360K Americans now in anti-data-center Facebook groups (4x since December). The industry is spending hundreds of millions to fight back. #AIBacklash

[Alessandro Donetti @aledonetti]

1/2 America's AI backlash is accelerating. Booed commencement speakers, ousted city council members, 48 blocked data centers worth $156B. Polls show AI is now less popular than ICE and politicians

[Megatron @Megatron_ron]

BREAKING:

🇨🇳🇺🇸Trump has purchased up to a $1 million worth of Nvidia stock on January 6

A week later the Commerce Department officially approved the sale of Nvidia chips to China.

[Alessandro Donetti @aledonetti]

Too slow on @Douyin, too reliant on #Jordan nostalgia, too late to read the room: Nike missed China's shift toward local pride (guochao), niche sports, and homegrown innovation. Now it's playing catch-up in its worst-performing market worldwide. 2/2

[Alessandro Donetti @aledonetti]

.@Nike's China revenue is down 28% vs. 5 years ago — even as China's sportswear market boomed. Domestic brands like Anta and Li-Ning now match Nike on quality, undercut it on price, and move faster. "There is no China engine anymore to drive the growth" 1/2

[Alessandro Donetti @aledonetti]

To accelerate from day one, OpenAI is acquiring Tomoro, an applied AI consulting firm, bringing ~150 Forward Deployed Engineers on board. Their mission: help businesses move from AI use-case selection to full production deployment — fast

[Alessandro Donetti @aledonetti]

.@OpenAI just launched the OpenAI Deployment Company —a new venture embedding specialized AI engineers directly into organizations to redesign workflows and turn AI capability into real operational impact. Backed by $4B+ from 19 global invest. firms including TPG and Bain Capital

[Alessandro Donetti @aledonetti]

1Sony PlayStation CEO Hideaki Nishino unveils AI strategy: AI-powered tools like "Mockingbird" (facial animation) and hair-gen tech are already speeding up game dev at Naughty Dog & other studios. Their goal is more games, faster — without replacing human creativity
#PlayStation

[Alessandro Donetti @aledonetti]

2/2 Research is clear: hybrid workers show higher engagement, lower attrition, and stronger productivity. The winning formula? Know your talent edge, measure results not presence, let teams set their own rhythms, and invest in building skills #HybridWork

[Alessandro Donetti @aledonetti]

1/2 CEOs obsessing over RTO (ReturnToOffice) mandates are solving the wrong problem. Hybrid work isn't a policy challenge — it's a leadership capability challenge. Companies tracking badge swipes are losing to competitors building cultures of trust and performance #HybridWork

[Alessandro Donetti @aledonetti]

2/2 The attack worked by making Claude doubt its own limits, then praising its "hidden abilities" until it voluntarily offered dangerous content. Researchers' warning: AI's attack surface isn't just technical — it's psychological. And it's very hard to defend against.

[Alessandro Donetti @aledonetti]

1/2 Researchers gaslit #Claude into producing bomb-building instructions, malicious code & erotica — using only flattery, fake curiosity & gaslighting. No forbidden words, no explicit requests. Just 25 turns of psychological manipulation. Claude's helpfulness became its weakness.

[Alessandro Donetti @aledonetti]

Big brands aren't asking if to use AI in marketing — they're asking how. Walmart has 73% of its marketing investment AI-enabled. Coca-Cola uses it across the full pipeline from insights to creative to media buying. The era of experimentation is over. #POSSIBLE2026 #AI4Marketing

[Alessandro Donetti @aledonetti]

2/2 OpenAI burned through goodwill with its board too: directors are questioning Sam Altman's massive data center deals (~$600B in commitments) as ChatGPT growth slows and rivals like Anthropic & Google Gemini eat into market share. The IPO plan is also in doubt #AIRace

[Alessandro Donetti @aledonetti]

1/2 @OpenAI missed its internal targets for weekly users AND revenue. CFO Sarah Friar is worried the company can't afford future data center contracts if growth doesn't pick up. The "buy everything" compute strategy is under serious scrutiny #AIRace

[Alessandro Donetti @aledonetti]

2/2 Banning teens from social media isn't enough on its own. Research on its harms is mixed — it can hurt mental health and help LGBTQ+ youth find community. The real question: what offline alternatives are we giving teens to meet their needs for belonging & autonomy?

[Alessandro Donetti @aledonetti]

1/2 Australia's #socialmediaban for under-16s isn't working: 60%+ of teens still access banned platforms. They're using parents' Face ID, VPNs, and even printed face masks to bypass age verification. The internet regulator is now investigating the five biggest platforms