Alex Misuko

A digital and Communication Specialist. Journalist, Writer and Pundit. Views expressed here are my own.
#Manutd #GreenEnergyKE

[Alex Misuko @alekey_isoe]

@Veeq_O Kuna shida ya management pale utd bro.. It will be a veeeery long tranfer widow for utd.

[Alex Misuko @alekey_isoe]

@Goldfield6 @moneyacademyKE ⁰

[Ole Teya @TeyaKevin]

For many young Kenyans in the 1980s and 1990s, the Safari Rally was more than just a sporting event. The roar of rally cars and the excitement surrounding the competition inspired generations and created lifelong dreams.

As he prepares to leave his position as Chief Executive Officer of the WRC Safari Rally, Charles Gacheru can reflect on having turned that dream into reality while overseeing a transformative period for one of Africa’s most iconic sporting events.

Appointed in February 2024 by former Sports Cabinet Secretary Ababu Namwamba, Gacheru was tasked with reducing operational costs, attracting corporate investment and professionalising the rally’s management structure.

Despite limited motorsport experience at the time of his appointment, the former sports marketing executive quickly adapted to the demands of rally management and led the transition of the Safari Rally from a government-funded event into a commercially driven operation.

Raised in Nairobi’s Shauri Moyo estate, Gacheru credits sports with shaping his early life and keeping many young people away from negative influences.

From those humble beginnings, he went on to build IMG Kenya into one of East Africa’s leading sports agencies, managing sponsorship portfolios worth billions across football, athletics, rugby and other sports.

During his tenure, Gacheru oversaw the introduction of new rally routes and the establishment of the Rally Village at Morendat, which significantly improved the fan experience and boosted the event’s profile.

He also navigated major financial and operational challenges, including delayed funding, rising WRC Promoter fees and disputes within local motorsport structures.

“We managed to reduce expenses within our control, but the increasing WRC-related costs remained a major challenge,” Gacheru said.

Despite those difficulties, the WRC Safari Rally continued to grow into one of the most followed rallies globally while also serving as a major platform to market Kenya internationally.

Gacheru leaves office before the expiry of his contract to allow a new management team adequate time to prepare for future editions of the rally.

He departs having helped secure an agreement in principle to extend the Safari Rally’s partnership with the WRC Promoter from 2027 to 2031, although outstanding promoter fees remain a concern.

“The Safari Rally belongs to the people of Kenya and its commercial potential must be fully realised,” he said.

[Crazy Kennar @crazy_kennar]

MISCONCEPTIONS ABOUT AFRICA😂😂😂😂
@africanofilter
#NotWaiting

[UN Vienna @UN_Vienna]

Press release: New Director-General of @UN Office at #Vienna and Executive Director of UN Office on Drugs and Crime @UNODC takes office - more : https://t.co/ueAkMlUjHs

[TheStarKenya @TheStarKenya]

A Kenyan captured by Ukrainian forces while fighting for the Russian army in the ongoing war has recounted his ordeal, issuing a call to jobless youth to resist the urge to enlist as fighters in the conflict.

[lexo @manu_lexo]

📍TURKWEL DAM, West pokot 🇰🇪

[CS Rebecca Miano, EGH @rebecca_miano]

Happy International Women's Day and a blessed Sunday.

[Zeddy🇰🇪 @ZeddyBariti]

There is something quietly genius about Total petrol stations. They add the area name to the brand signage. On routes I have never used, I don’t look for a petrol station, I look out for a Total. Underrated branding move. 🙌

[SportyFM Kenya @SportyFMKE]

Queen Kalimpinya is set to debut at the World Rally Championship 2026 in Kenya as the only foreign female driver this season. Backed by a Ksh 1M sponsorship from KenGen, she’s not just racing, she’s breaking barriers. #BeyondSport

[BIG3Africa @BIG3Africa]

KenGen is transforming the WRC Safari Rally 2026 into a showcase for green energy. Through geothermal tourism, EV charging infrastructure discussions, and a KSh 5.1 million sponsorship of diverse drivers.

READ: https://t.co/Uu9FwQk4FP

#WRC #EV #CleanEnergy #SafariRally

[BIG3Africa @BIG3Africa]

.@KenGenKenya is electrifying the @OfficialWRC Safari Rally 2026! Partnering for a greener race in Naivasha, showcasing geothermal power, EV charging talks & backing diverse drivers with KSh 5.1M.

READ: https://t.co/UiZHgJV7Xt
#SafariRally2026 #GreenEnergy #EV #CleanEnergy #WRC

[Queen Kalimpinya @KalimpinyaQueen]

Proud and grateful for the incredible support from @kengenkenya as we head to compete @officialsafarirally 2026.

This is a strong regional partnership that means a lot to our team and motivates us to keep pushing, representing with pride, determination, and purpose.

[KenGenKenya @KenGenKenya]

Something powerful is about to hit your airwaves!

The conversations shaping Kenya’s energy future are about to begin. Stay tuned to the Home of #GreenEnergyKE.🎤

[Alex Misuko @alekey_isoe]

Kenyan darts star David Munyua is at Stamford Bridge today! A lifelong Chelsea fan, he was presented with a Blues jersey ahead of the match

[KenGenKenya @KenGenKenya]

Congratulations to @KenGenKenya's Company Secretary and General Manager-Legal Affairs, CS Austin Ouko, for the recognition of his distinguished and outstanding services rendered to this great nation during #JamhuriDay2025. #KenGenAwards #GreenEnergyKE ^EM

[Citizen TV Kenya @citizentvkenya]

Nuclear Power:

Ministry of Energy designates KenGen to set up & run first nuclear plant

First facility to generate 2GW as Kenya enters nuclear era

Kenya targets 10GW to drive industrial and economic growth

KenGen and NUPEA sign framework for national nuclear readiness

#CitizenExplainer

[Alex Misuko @alekey_isoe]

Do you remember when you joined X? I do! #MyXAnniversary

[Zeddy🇰🇪 @ZeddyBariti]

🌍Good morning from Olkaria, one of Africa’s biggest natural spas.