🔊Presentation: Optimising reader revenue
@alex_chapko: Attribution analysis is a very useful tool not just to understand how to drive more traffic to your site but also how different marketing tactics attract the audience.
#MediaRumble
📢 #SpeakerReveal:
GM & VP Sales of Piano, @alex_chapko, will be at the #MediaRumble 2022, to explore how publishers can make existing subscription models more effective.
Limited Seats!
Register Now https://t.co/5jPeR0F90z
One advantage of having multiple sovereign states is that you can run experiments to test your unbelievably stupid policy ideas without everyone having to adopt them.
Terrible news from the Middle East. This morning, after departing from Tehran International Airport, a UIA passenger plane crashed near the airport. According to preliminary reports, all 167 passengers and crew of 9 members died. Sincere condolences to family and friends.
Consider: millions of years ago our antecedents gave a massive sacrifice of their left hemisphere.
We lost a tremendous amount of short term memory and replaced it with Broca’s, Wernicke & the phonological loop.
But why?
So we can—talk.
Thus chimpanzees can do this—we can’t:
In general it's a good idea: time/resource limitation increase pressure and productivity, but 1st you need to make sure that you have the right people working in the right places
Survey of 135 publishers: 50%+ say direct-sold ads are big source of revenue, 40% had no subscription rev, affiliate ads at most a small revenue source for 82% (@shareenpathak / Digiday)
https://t.co/jSIa3aU8FY
https://t.co/eJ8iqB3Cot
Spotify will suspend political ads in early 2020, citing the lack of tools to review them; source: political ads are not a significant source of its revenue (@georgeslefo / Ad Age)
https://t.co/T9GfjjiyXU
https://t.co/KU5ouLlYhW