Alexa Innes

Driven and motivated WVU senior eager to start my Sales/Marketing Career on Long Island or in the greater New York City area!

[Alexa Innes @AlexaInnes]

I love writing about my experiences on
@canva: It's a place where you can really put your ideas out there and bring them to life for others to enjoy. These past two weeks, I updated my Marketing experience blog twice! Feel free to check it out! #mktg345

https://t.co/CuTZnS1nu6

[[email protected] @njs0014]

@blairadowler I believe sponsored ads on platforms like instagram are an emerging trend that will continue to grow. They are becoming more common from smaller companies and I expect local businesses will follow the trend. Social media presence creates the marketing buzz that TV used to.#MKTG

[[email protected] @njs0014]

@blairadowler I believe sponsored ads on platforms like instagram are an emerging trend that will continue to grow. They are becoming more common from smaller companies and expect local businesses will follow the trend. Social media presence creates the marketing buzz that TV used to.#MKTG475

[jenna cooper @jennacoop_15]

@blairadowler I think Reels are slowly becoming more and more popular. Recently, I’ve noticed more showing up on my feed and even my parents are watching them daily. Creative and entertaining videos are now being expected from businesses/organizations in order to stand out. #MKTG475

[Alexa Innes @AlexaInnes]

Video is taking over social media...how can businesses ensure that video content is engaging, effective, & relevant to their target audience? Watching trends & being creative are just 2 ways. Check out the article below to read more on this topic! #MTKG475
https://t.co/D5JeHtWTjc

[Alexa Innes @AlexaInnes]

@payybabyyy @blairadowler Payton, for me, TikTok is already my most used social platform! I agree with you, and I also learn so much on TikTok. TikTok is addicting but also educational too, so increased growth won't be too bad! I also love to watch cooking videos on here! #MTKG475 https://t.co/rnLMC2qUy9

[Alexa Innes @AlexaInnes]

@SophieStoviak @blairadowler Sophia, I agree with you that social media shopping is just going to continue to become more popular. According to the article below, social media encourages us to shop even when we don't mean to, which is so true. This is a plus for businesses! #MTKG475 https://t.co/nDyNclZmDv

[Alexa Innes @AlexaInnes]

@blairadowler I believe AI and chatbots are going to continue to be a way of the future for social media and marketing. AI allows customers to have immediate responses and problem resolutions through human-like interactions. Visual content is also going to endlessly grow popularity! #MTKG475

[Alexa Innes @AlexaInnes]

#MTKG475 If you haven't leveraged video marketing yet, now is your time! According to Moovly, "you’re 53 times more likely show up first on Google if you have a video embedded on your website." Read the blog below for the ins and outs of video marketing!
https://t.co/DDhTLHLgCN

[Alexa Innes @AlexaInnes]

@cam_burt00 @blairadowler @patagonia Cam,
I love how @patagonia floods their social media pages with scenic organic content. Another image that caught my eye was this one of an individual climbing. Their content is so realistic and relatable to the activities that the target market tends to take part in! #MTKG475

[Alexa Innes @AlexaInnes]

@karli_blair @blairadowler @Starbucks Karli,
@Starbucks does a great job marketing the seasonal cups and cozy holiday drinks. This picture gets me excited to cuddle up and grab a Starbucks coffee all holiday season! I always tend to like these posts when I come across them. The red cup appeals to me! #MTKG475 ☕️

[Alexa Innes @AlexaInnes]

@blairadowler @lululemon posts organic content of individuals working out in their everyday lives wearing Lululemon clothing. These organic posts stand out because they are very relatable to the market. This content represents the typical consumer who follows a similar lifestyle. #MTKG475

[Alexa Innes @AlexaInnes]

Businesses should invest more time into Twitter to grow their audience! Twitter can help maintain personal touch and boost online reputation and brand awareness. These benefits can be possible through consistent business-consumer interactions. #MTKG475
https://t.co/eH76IIE2pH

[Alexa Innes @AlexaInnes]

@kenzie_kuklaaa @blairadowler Kenz,
I don't understand why Dolce & Gabbana did not consider the feelings that consumers will have after reading the "I'm Thin & Gorgeous" slogan. This is offensive and does not promote positivity towards the community that consists of all different types of people. #MTKG475

[Alexa Innes @AlexaInnes]

@amandaschmittwv @blairadowler Amanda,
I completely agree that the Kraft "send noods" campaign did not appeal to the target market that it was set out to attract. Kraft faced a lot of backlash for this slogan because it was deemed very inappropriate for children and a lot of people were unhappy. #MTKG475

[Alexa Innes @AlexaInnes]

@blairadowler #MTKG475 I think @LEVIS missed the mark with their "Hotness Comes in All Shapes and Sizes" campaign that was supposed to represent the average American woman looking for a pair of jeans. However, all of the ads for this campaign consisted of only "skinny" models.

[Alexa Innes @AlexaInnes]

Influencer marketing has helped countless brands stand out and succeed even through the unknowns of society. One inspiring brand that continued to effectively navigate the pandemic and obtain influencers is @ASOS!🏆 #MTKG475
I encourage you to read more:
https://t.co/IKWSJbaQSd

[jenna cooper @jennacoop_15]

Setting up a Twitter Profile for a business is easier said than done. The challenge comes from creating an effective bio. Being informative, personable, strategic, and action-oriented is just the start of a successful bio! Learn more below! #MKTG475 https://t.co/2IRQazikyR

[Alexa Innes @AlexaInnes]

@Alexx11551753 @blairadowler @Starbucks Alex, Starbucks is a great example! Interacting with consumers helps to develop loyalty and demonstrates a business' commitment to their customers. Like you mentioned, having your client engage will also promote more consumers to engage back and provide feedback! #MTKG475