@blairadowler I learned how there is much more to SMM than simply making a post and monitoring the likes. Hootsuite opened my eyes to how organization is key and how much thought is invested into SMM. I could see myself working in a career in SMM or being involved in some capacity.#MKTG475
@blairadowler I believe sponsored ads on platforms like instagram are an emerging trend that will continue to grow. They are becoming more common from smaller companies and expect local businesses will follow the trend. Social media presence creates the marketing buzz that TV used to.#MKTG475
@katiemn23@blairadowler This is definitely a useful emerging trend! I find myself shopping online for things I would never have in the past because of how easy it is to get right to the product. This will take off during the holiday season too!#MKTG475
@blairadowler I believe sponsored ads on platforms like instagram are an emerging trend that will continue to grow. They are becoming more common from smaller companies and I expect local businesses will follow the trend. Social media presence creates the marketing buzz that TV used to.#MKTG
@anna_ahern@blairadowler Interaction with content is a fantastic way to see what people are really thinking and could help tweak certain policies to bring in more votes. I think they are great for getting people to actual absorb the ad and remember it as opposed to scrolling right past it.#MKTG475
@rorib6@blairadowler Instagram giveaways are a great way to promote a campaign. I totally agree with your point that interaction with the post to be eligible is huge for spreading the word and getting their name out their. Reaching non-followers is key to gaining traction. Nice thought!#MKTG475
@blairadowler I would utilize TicTok the most, TicTok has grown in popularity a crazy amount. It has a randomness to it people love on the FYP but there are opportunities to pay for ads. This new chance would put them in front of an audience that others wouldn't think of right away.#MKTG475
@megan_gedaka@blairadowler@Nike Hi Megan! @Nike is one of the best I've seen at advertising their brand. They show athletes from nearly every sport pulling in people with all kinds of interest from golf to football. Their tic tok gets me moving as well!#mktg475
@RyanJahr3@blairadowler@Gatorade@Gatorade does have a great social media strategy. Its hard to go a day without seeing and ad on some platform or even on TV. The high profile athletes make you think you have a chance to be like them if you buy their product. Nice post!#mktg475
@blairadowler@hulu has a fantastic social media strategy. Using mainly twitter and instagram they mostly utilizing mainly sports celebrities to influence the public. They're trying to promote their live sports package and who better to use than the athletes who play those sports!#MKTG475
@55kenty51@blairadowler Sports updates are a big reason I scroll through as well. Its the fastest update on trades or storylines especially when you don't have time for TV. Twitter is a great place for updates you have to make sure the source is credible but once you too its tough to beat.#mktg475
@katiemn23@blairadowler Hi Katie! I'm the same way both with my reasons. and those are my top platforms with facebook in the back. Facebook seems too official and more for the older generation so I'm with you there. Scroller is the way to go to I can never remember to stop to think of posting.#MKTG475
@blairadowler I personally use social media to keep in touch with family and friends I don't get to see enough. I would say instagram is my favorite platform for that reason. I'm more of a social scroller with the occasional post if its really special.#MKTG475
@blairadowler@McDonalds missed the mark with their McDStories campaign. The plan was people to post good experiences. This backfired as people gave horrible reviews with gross pictures. A place known for being cheap can't expect positive feedback about their food. Know your product!#MKTG475
@cam_burt00@blairadowler@BurgerKing@BurgerKing certainly missed the mark, my initial reaction was that I will not be eating there. The message makes sense but keep the visual out of it. There must have been a better way to get the point across.#MKTG475
@amandaschmittwv@blairadowler Amanda,
I agree understanding your target audience is crucial in an ad campaign. I usually enjoy humor in ads and found this one funny but totally understand how this fail. Parents being upset and an audience who is oblivious is not a good mix for getting more sales.#mktg475
@karli_blair@blairadowler@Starbucks Karli,
I feel like no matter what season it is @Starbucks is always coming out with new content. The posts always have me wanting to go try out the temporary flavors without fail. This post defiantly got me in the Christmas spirit!#MKTG75
@blairadowler @nikegolf came out with organic content with their new golf shoe joint with Jordan brand. This post drew my attention as u don't think of basketball and golf together. As someone who plays both sports it was very cool to see.#MKTG475 https://t.co/UpxfatMihd
@jennacoop_15@blairadowler@dog_rates Jenna,
I think this post would catch anyone eye, who doesn't love dogs!? The more dogs the better. Chevy definitely brightened my day to. Happy to see this post!#MKTG475