Alex

Marketing Growth Manager @Betadwarf
Video Game Marketing | Tracking | Advertising | Data

[2 Left Thumbs @2_left_thumbs]

Early evidence is that Steam's new Personal Calendar is WAAAAY better than Popular Upcoming!!

Moon River is 2 weeks from launch with ~7000 wishlists. In less than a day after this change, we added >700 wishlists!!

[Vampire Survivors | Vampire Crawlers 🧛 @poncle_vampire]

me and @MegaCrit wanted to touch decks so we made a Steam bundle 🥰

get Vampire Crawlers and Slay the Spire 2 for 10% off & say goodbye to your free time 😌

[Alex Nichiporchik @aNichiporchik]

Meanwhile @HozyGame just passed 200k copies sold and almost $2.2M in sales - in just 3 weeks!

Wishlists went from 500k at launch to over 700k!

30% of week 1 sales came from bundles with @houseflippersim @PounceLight @neoludic

Here’s how it went. No magic or luck, just really hard and dedicated work:

- Found the game at @DevGAMM in 2024 as a really cozy black and white prototype. Worked with the team to bring color and depth to it.
- Announced at @tinyBuild Connect in May 2025 → +24k wishlists instantly, then steady 250-270/day
- August 2025 packed push: Wholesome mailing, Tiny Teams, paid shortform TikTok/IG campaign + playtest update → huge jumps
- Ran 8 straight months of creator campaigns with fresh levels or seasonal decor every time. The milestones were the marketing. Many indie devs feel like marketing and development are separate. It’s one and the same for us.
- Sustained ~1.3k wishlists/day all the way to Steam Next Fest (+74k during the event alone)

One new level was enough for killer Reels, and paid content snowballed into massive organic coverage.

The small dev team (~8 people at Come On Studio) delivered new content on schedule every single month — that consistency was everything for marketing.

Super tactile physics, relaxed “no wrong answers” gameplay, and hyper-detailed objects did the rest.

Grateful to the dev team, our production team at @tinyBuild and every creator and player 💖

Big W

[PC Gamer @pcgamer]

Giving Graveyard Keeper away for free apparently earned its publisher 'almost 250k' https://t.co/U2zzhn4OdM

[Alex Nichiporchik @aNichiporchik]

Now for the Prestige part of this marketing campaign

Original Graveyard Keeper isn’t back to full price, it’s 80% off until April 17.

It just breached Steam top100 global sellers and is holding at 20k ccu (lowest today)

Sequel is at 470k wishlists

What we didn’t talk about is exactly how the mechanisms here work. It’s not about a giveaway per se- it’s about the 100% discount on Steam. This sends a notification to every single wishlist. A “free to try” weekend doesn’t send these. It’s why the original game spiked so fast and so hard.

The second component here is the marketing funnel within the OG game. The banner in the main menu for wishlisting Graveyard Keeper 2 triggers the Steam Overlay. Not the browser. The Overlay opens up and allows for a frictionless one click wishlist action, since users are already logged in.

Thanks @LazyBearGames for entrusting us with this unorthodox approach to revealing a sequel.

My DMs are open

[Best Indie Games @clemmygames]

This indie developer just revealed their new game which is heavily inspired by Alice: Madness returns, where you play as a teenager with the ability to lucid dream, used to enter nightmarish realms

It's called Koshmar: The Last Reverie, interested?

[Alex @alexandre_irl]

@MissLadyJay_ZA oh no

[Vaultbreakers @Vaultbreakers_]

To the Ashes of Creation players, we are saddened by the recent news about the game that you cared so much about.

We have an upcoming playtest starting February 11th if you're looking for a new co-op multiplayer experience.

It is a top-down Action RPG featuring PvE and PvPvE adventures. If you'd like to try it, we'll send over keys later this week

[AMD Gaming @AMDGaming]

We’ve got beta keys to give away for Vaultbreakers’ next big playtest, running 12/4 - 12/7!

An ambitious action RPG that mixes fast-paced combat, high-stakes exploration, and a touch of survival tension? Sign us up!

Grab your keys before they're gone 👇
https://t.co/ahf9Ro7mqM

[Alex @alexandre_irl]

@siliconera Hi @siliconera , are you aware that your tips email address isn't working? How can we send you tips?

[Alex @alexandre_irl]

@GamersHeroes Hi, are you aware that the email address on your contact page is not working? https://t.co/JMnYlnwzat
How can you be contacted? :)

[Alex @alexandre_irl]

@Vaultbreakers_ Let's GOO

[Alex @alexandre_irl]

FINALLY! What we've been cooking for the last few years <3

[Vaultbreakers @Vaultbreakers_]

This is Vaultbreakers!

Step into a vibrant, fantasy world with Extraction RPG elements.

Fight alone or with a friend to survive intense, dangerous missions, outsmart rival players, and claim your spoils.🐉

https://t.co/V6y15vFHqt

[BetaDwarf | Working on Vaultbreakers @BetaDwarf]

Happy Lunar New Year from our team at BetaDwarf! ✨

Let’s shed the old and embrace the new in the Year of the Snake! 🐍

[BetaDwarf | Working on Vaultbreakers @BetaDwarf]

WE ARE COOKING 👨‍🍳

Join us next week, January 30, where we will share our very first trailer and Project F4E’s new name reveal! HYYYYPE! 🥳

Our CEO has a quick announcement in the video below about what you can expect next week:

https://t.co/6NcIOR2nlB

[Alex @alexandre_irl]

@NeoSolarius Best talk CM talk ever

[💛 paige wilson 💛 @NeoSolarius]

my deepdive into marketing for Another Crab's Treasure is LIVE‼️

i yap all about how marketing is a collaborative effort, and share some horrible images oops

[LURKIT® @lurkit_gg]

📣 CONTENT CREATORS 📣

The Project F4E Creator Program from @BetaDwarf is live on Lurkit!

If you are a creator who enjoys playing and streaming MOBAs, Extraction games, RPGs, or ARPGs this one's for you 👀

Apply here:
🔗 https://t.co/uW70MguA4h

[Alex @alexandre_irl]

@FirmReturns @simoncarless @gamediscoverco They are also doing a bunch of ads :) you can find them here: https://t.co/VU60xnMYm2

[BetaDwarf | Working on Vaultbreakers @BetaDwarf]

☾⋆⁺₊⋆ PLAYTEST NEXT WEEK ⋆⁺₊⋆☽

OCT 2 - 6 || All servers

• EU: 2pm - 12am CEST
• NA: 4pm - 12am PDT
• SA: 4pm -12am BRT
• SEA: 4pm - 12am SGT

✧. Join our Discord https://t.co/kYmd0lNb5E for more info and playtest keys! .✧

https://t.co/B06TOERU9b