Alex Kirk

Veteran ad bod & huge dork at @MediaComAU. Occasional ravings on #media, #advertising, #data or #technology.

[Alex Kirk @alexjkirk]

This is only a small selection, sure there are loads of other great resources out there - any suggestions for foundational reading on the topic gratefully received!

[Alex Kirk @alexjkirk]

😬 If you’re worried about a potential recession or other economic headwinds ahead, preparation based on sound knowledge is key. Here’s a few starting URLs to better understand (without panicking!) what seems to happen to #advertising & #business when things get tough 👇

[Alex Kirk @alexjkirk]

I'm Sorry, You've Lost Me: https://t.co/oFSnOC0TAg

by Jeremy Bullmore

[Alex Kirk @alexjkirk]

Why does this matter to you?
- “The main reason your sales aren’t what you’d like them to be is that your brand doesn’t have the mental AND physical availability to produce the demand that you would like.” (Prof. Byron Sharp 2014, emphasis mine)

[Alex Kirk @alexjkirk]

👓 A hopefully useful 101-type starter pack of URLs if you want a primer on supply-constrained economies, obviously & closely tied to physical availability (seen a few pieces this week!). The @ProfByron quote at the end is from 2014 but still evergreen as to why it all matters 👇

[Alex Kirk @alexjkirk]

The structure of the world’s supply chains is changing
- @TheEconomist: https://t.co/ZlK7ubdWaB

[Alex Kirk @alexjkirk]

@seanjapp @CorrigantheJock @officialbantams @AFCWimbledon If only… 🥊

[Alex Kirk @alexjkirk]

@edvasquez Yes, 8-9am Weds at T2

[Alex Kirk @alexjkirk]

Staff doing an incredible job at Heathrow Terminal 2 but a truly overwhelming number of people. Once you’ve navigated check in, security queue goes outside the building.