Alex Muresan | Sell That S*it | Organic Marketing

host of Sell That S*it - a show i interview VCs and break down lessons for marketing teams.
growth at @usereach.ai

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

@chrispisarski Congrats man! Huge. Nice test with the chat export. Never thought of that. I agree with all your points - you never know what works. From what we see it’s always coming from the prompt. If the prompt you want to win requires Reddit, use it. If it needs a listicle, write it.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

@gregisenberg Instinct.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

ChatGPT ads - everyone’s complaining they don’t work yet. But HubSpot just integrated with them so you can treat them as the first sales touch - you get the data from the Sponsored Agent chat in your CRM plus $750 credit matches by HubSpot.

Will this work?

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Instinct AI - in text agent is wild. Did my accounting and checked me into a flight with a voice note. Done.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

When you’re buying software or services, would you rather talk to a human an AI or do it directly on the website? Let’s assume the ACV is under $100,000.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

I’m unsure if it’s because AI has plateaued in technological advancements and they want to keep their IPOs outlook up or if they actually care about our safety

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

(Helsing Nscale Mistral Lovable ElevenLabs Wonderful Ineffable Intelligence etc) EU is early. I'm bullish. Reach AI is born in Portugal, and when we hit $1B it will add to the EU success roster. Now loading the haters...

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

incentives to startups. Because it's dumb that they miss out on value add due to not having exit financial infrastructure in place. But EU companies are... well killing it. Period. Look at how many GOATS EU has been producing lately

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

on exits, so startups list in NY. Yes, the US is built for capitalism. It's where you go to make money, the engine is optimized for that. But if you look at where the top talent comes from, it's always 90% non-us. And yes EU should do better and invest more and offer more

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

2,500 North American ones on Cambridge Associates data) 2. If you remove the outliers (OpenAI and Anthropic), North America minted a unicorn for every $1.52B it deployed. Europe did it for $1.56B. The Bad: 1. Median valuations are 8x in US (ouch) 2. EU doesn't capitalize

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

- it makes no sense for me to have to hold it. Back to Startups. My thesis is that EU is much better than it gets credit for and for once I decided to back my thesis up with data. The Good: 1. EU VCs returned 14.2% higher IRR (Invest Europe measured 223 European funds against

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Complaining about the European startup scene being worse than the US is like complaining about the water bottle top being attached in Europe and loose in the US. I can tell you, when I landed in NYC I didn't know what to do with the loose top

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

I need help. RB2B or snitches for website de anonymization?

Or something else.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Celebrity faces had their run. Now AI is taking over their influence.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

@Bandrew 😂😂😂

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Wonderful isn’t playing the same game most other companies are. They’re writing the book on how AI companies scale by using humans. Yes. Humans.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Maybe Mr Beast should hire an X and LinkedIn team and take over all channels.

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

NYC now has more tech jobs than SF and it makes sense because SF is full of bums but the interesting point is that CBRE is getting all the free attention because they wrote the research paper

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

Marketing teams are now running more than ever.
Posts
Podcasts
Emails
Fonts
Christmas party
Investor deck
…
What’s your biggest pet peeve?

[Alex Muresan | Sell That S*it | Organic Marketing @alexmuresan_com]

@gregisenberg Nice one actually makes a lot of sense. Distribution is all that matters.