Alex Topchishvili

Global Director of Marketing @CoinList
Contributor @Forbes @Coindesk
MBA @Cornell
Member @Safaryclub
Husband, father, tennis fanatic

[Alex Topchishvili @AlexTops1]

Thanks @CoinDesk for covering my latest op-ed!

User acquisition in crypto is notoriously difficult because on-chain and off-chain user identities are distinct.

I break down the pros & cons of 5 user acquisition strategies #Web3 projects should consider.

https://t.co/zeP8mzCZFQ

[Incrypted @incrypted]

Why Projects Sink: Insights From Alex Topchishvili

@AlexTops1 argues that effective tokenomics must be product-first, requiring clear PMF and transparent vesting before launch. He emphasizes that the TGE is just the beginning, not the finish line, and requires a strong momentum plan.

According to Alex, "governance-only" tokens are dead due to a lack of natural demand. Future winners must bridge the gap between value creation and accrual through utility features like buybacks, revenue distribution, or staking, ensuring holders receive real economic benefits rather than just a sense of belonging.

[Benny Johnson @bennyjohnson]

If you’re a parent, watch this.

It will stick with you forever.

[Incrypted @incrypted]

The wave of ICOs and Bitcoin's new ATH — CoinList's forecast for 2026

In an interview with Incrypted, @CoinList 's marketing director @AlexTops1 shared his predictions for 2026.

He believes that applications will “eat” protocols. Ready-made solutions with real value, users, revenue, and margins will bring greater investment returns compared to first-tier blockchains. First and foremost, tools that offer the best, fastest, and most profitable ways to gamble.

[CoinList @CoinList]

CoinList is now fully non-custodial and onchain.

Here's what this means for you ⤵️

[Alex Topchishvili @AlexTops1]

I was fascinated by crowdfunding long before I got into crypto, and I’m proud of the role CoinList plays in democratizing early-stage investing.

[CoinList @CoinList]

CoinList 2025: Year in Review 🧵

[Alex Topchishvili @AlexTops1]

pleasure working with the one and only @stacy_muur on this one.

a checklist for how not to fk up your token sale and TGE.

[Stacy Muur @stacy_muur]

https://t.co/sQsKSY7vn8

[Alex Topchishvili @AlexTops1]

good shit @JasonYanowitz and @santiagoroel, keep it coming fellas

[Alex Topchishvili @AlexTops1]

So many crypto teams are so bad at marketing.

Good marketing is storytelling. It's simple but not easy.

Technology doesn't sell itself. Ideology doesn't scale. And calling yourself a protocol, decentralized network, or VM agnostic institutional execution layer does not remove the need for good storytelling. Drop the jargon.

It's a pleasure to have so many teams who understand this work with @CoinList.

[Alex Topchishvili @AlexTops1]

Joseph Pulitzer to the rescue.

In response, he launched a fundraising campaign in his newspaper, The New York World – raising the required capital in 5 months.

75% of the donors contributed less than a dollar.

This conviction and sense of ownership is what carries crypto forward today.

I'm proud to carry that torch forward at @CoinList.

[Alex Topchishvili @AlexTops1]

In 2021, crypto tried to buy the Constitution.

In 1885, Lady Liberty was funded the same way.

Here's the crowdfunding story you've never heard 👇

[Alex Topchishvili @AlexTops1]

What was the problem?

NY Governor Grover Cleveland refused to fund the Statue of Liberty’s base. Congress couldn’t agree on a funding package either.

Baltimore, Boston, Philly, and SF offered to pay in exchange for the statue's relocation.

But New York had other ideas.

[CoinList @CoinList]

Not all KOLs are created equal. Choose carefully.

Our own @alextops1 explains.

[Alex Topchishvili @AlexTops1]

The @teaprotocol ICO on CoinList absolutely crushed it, raising $11M vs. their $2M target, our most oversubscribed sale of the year at 5.5x.

Over 5k investors from 100+ countries participated. Huge win for the entire open source community. They deserve it.

ICOs are so back.

[CoinList @CoinList]

You get one shot at launching a token.

Make it count.

Our own @AlexTops1 shares some advice.

[Alex Topchishvili @AlexTops1]

@Next_GenAlpha @CoinList 😂 enjoy

[CoinList @CoinList]

First, PMF. Then, token.

Our own @AlexTops1 explains.

[CoinList @CoinList]

Curious how to nail your token launch marketing?

Our Director of Marketing @AlexTops1 shares 5 key principles in Forbes.

[Alex Topchishvili @AlexTops1]

@RyanKuhel

[Alex Topchishvili @AlexTops1]

@stacy_muur @CoinList @FjordFoundry @TokensoftInc @CryptoRank_io Grateful for the support Stacy 🤝