Alex Vence

Helping marketers understand modern marketing | Researching what matters so you don’t have to.

AI • Search • Marketing Systems • Consumer Psychology

[Alex Vence @alexvence_]

Everyone is optimizing to be rank no. 1

almost nobody is optimizing to be the answer.

[Alex Vence @alexvence_]

@LocalAiCherry Glad it was helpful ! Its one of those concepts that sound like magic until u see the mechanics behind how it works.

[Alex Vence @alexvence_]

Everyone is asking how you even watermark plain text. There is nowhere to hide a mark in a sentence.

You do not hide anything. You bias the word choice.

When AI writes, most spots have several equally good words. Nice, lovely, great, fine. A secret key quietly nudges it toward a hidden set of them, across the whole thing.

Over enough text that leaves a fingerprint. Far more of the preferred words than chance would give you. Invisible on any single line, only visible over length.

Which is also why rewriting it in your own words wipes it out. You swap the model's biased picks for your own even ones.

[Alex Vence @alexvence_]

@LocalAiCherry Hi, already ur mutual !

[Alex Vence @alexvence_]

@rihntv True but I think its easier said then done for most people.

[Alex Vence @alexvence_]

@adhamuxi Like in cursor?

[Alex Vence @alexvence_]

@gregorykennedy Fake personalization is worse than none, it just proves that a bot wrote the email.

I think what matters is relevance, show me u get the problem not my hobby

[Alex Vence @alexvence_]

@russellbrunson I heard this somewhere... it was like the spotlight u are scared of isnt even pointed at you.

[Alex Vence @alexvence_]

@kimindiehacker Actually true.. but u have to be careful about what u mean by fundamentals.

It is usually the knowledge of how coding works in general and the logic behind it that matters, not the syntax or the basics of a language.

[Alex Vence @alexvence_]

@JakeFleshner Get cited

[Alex Vence @alexvence_]

@coryalthoff wait actually ? people actually fake that.. but why. wont it just cause people to loose trust in you ?

[Alex Vence @alexvence_]

@codyschneider ...then knowing what to build becomes the only hard part left

[Alex Vence @alexvence_]

@hello_code_ And thats exactly why churn is the main thing that kills SAAS.

[Alex Vence @alexvence_]

@matthias_mrc many people quits on the flat part of the curve, cuz they dont realize that marketing is backloaded which means the result lag the work by months.

[Alex Vence @alexvence_]

@hridoyreh Damn.. it even gives u the backlink data for ur competitors. Actual Gold !

[Alex Vence @alexvence_]

@kanekallaway The more I think about it, the more I am like.. yeah thats actually possible. And it shouldnt be like that 😭

[Alex Vence @alexvence_]

@nicktheriot_ even better do one account one ad 😂

[Alex Vence @alexvence_]

In SEO there is one answer to who ranks number one. In AI search there isn't.

AI citations are probabilistic. Ask the same question twice and you can get different sources.

Part of this is a setting called temperature. It controls randomness. Low temperature gives near-identical answers, high temperature gives very different ones each run.

So you do not get "ranked" by AI the way you rank on Google. There is no fixed slot to hold.

What you get instead is a probability of showing up.

That is why the goal is AI visibility, not AI rank. You are not winning one position. You are trying to be a likely answer across many runs.

[Alex Vence @alexvence_]

@forgebitz Like Latex replaced docs. And I think so it's a good thing.

Because then Agents can easily read and edit the docs but u still have to know what to write in it