"Good morning Jean-Philippe, I would like you to take care of Alfa Romeo!”
…
"OK, I will be in Italy today!"
Thus began in 2021 an extraordinary journey with #AlfaRomeo, one of the most iconic brands in the world, synonymous with Sportiness, Italia and Passion. For me, born in a #AlfaRomeoGiulia, it was like fulfilling a dream, and for this, I am very grateful!
It has been a passionate, challenging journey, shared with a team of excellent professionals. Together, we have redesigned a solid product plan, ready to embark on the fascinating transition to electrification, protecting the brand and bringing it back to being healthy and profitable.
Alfa Romeo also means dreaming, falling in love together with our enthusiasts with extraordinary projects like the rebirth of the Fuoriserie #33Stradale. A unique project, a historic chapter that will be told to future enthusiasts and to all those who visit the Alfa Romeo museum in Arese, our spiritual home, in the years to come.
A heartfelt thank you to all the Alfa Romeo Clubs and enthusiasts around the world who represent the beating heart of a brand that has no equal in the world.
I am pleased to hand over the baton today to Santo Ficili, the best man and manager for experience and skills. An Italian leader and a true #Alfista who knows and loves the brand’s values, essential qualities to lead Alfa Romeo to success.
Forza @alfa_romeo, always!
The first part of our long weekend of Goodwood Revival coverage is now live. Read our preview of the Alfa action and plan all of your at-circuit, streaming and TV viewing now!
https://t.co/FpU6bMVgOm