Ani

Growth Product Strategist ☀️ 👩‍💻 High-growth businesses🧬
Using VOC & ML data to lower CAC + fix leaky funnels.

[Ani @alfina87]

Do you have a “Scent Gap.”

The ad sells one emotion, but the landing page resets the conversation. This disconnect quietly kills your CAC.

I’m building a system around rapid ad-angle-to-page alignment.

Comment “Anglescale” + like, I’ll send a quick teardown of your funnel.

[Ani @alfina87]

The 3-second date.

Every week, I'll review real Meta ads and the shopping experiences they lead to.

Beauty. Health. Trust.

No theory. Just real campaigns. Coconut won the date 😋

[Ani @alfina87]

This is not product-led growth, I like balsamiq, but "site destroyed" sounds harsh...

[Ani @alfina87]

A B2B page asking venues to request a quote for 50 lamps.
Opens with the price for one. 84.95.
The ad got the swipe. The page quoted him like he walked in to buy one for his living room.
Scored it 58/100.
The Three-Second Date, week 1.

[Ani @alfina87]

Most brands put the price comparison in the headline.
The ones that convert put it next to the buy button.
By the time someone scrolls to your CTA, they're gone

Right before the buy button where intent is highest, One block. Their price vs yours.

[Ani @alfina87]

Just stopped paying for Figma and for my work Figjam is number 1, but Claude Design took my wifis and experiments to a whole new level!

[Claude @claudeai]

New in Claude Design: it stays on brand with your design system across projects, lets you edit directly on the canvas, syncs with Claude Code, and connects to more of the tools you already use.

[Claude @claudeai]

New in Claude Design: it stays on brand with your design system across projects, lets you edit directly on the canvas, syncs with Claude Code, and connects to more of the tools you already use.

[Ani @alfina87]

If you test creatives but not pages, you're only running half the game.
Every angle you test at the ad level needs a paired page. One page doesn't fit every message. Creative pulls a specific type of person with a specific belief.

[Ani @alfina87]

The brands spending the most on Meta still ignore the biggest multiplier in their stack.
It's not the creative. It's not the audience. It's what happens after the click.
Thread on why your landing page is feeding your ad algorithm right now, whether you like it or not 👇

[Ani @alfina87]

People still say "you just do CRO" like it's separate from media buying.
Nope, your landing page sends signals back up the funnel every hour. High bounce rate doesn't just hurt your conversion rate, they hurt your CPM, your learning phase exit speed, and your acquisition cost

[Ani @alfina87]

Grinding is not as flashy as I did this and that in 24 hours with AI and what note. Big kudos to all build in public founders who show up every day and share stories of success and failures.

[Ani @alfina87]

A matching SKU is not a matching message.
Comment ANGLE for the prompt. More teardowns: https://t.co/BDz1NTxkFz

[Ani @alfina87]

Charlotte Tilbury runs a warm "Darlings, protect + perfect your skin" ad.
First-person voice. 2-in-1 promise. No price, no friction.
Then the page loads: product name, size selector, £42, subscribe toggle.
59/100 👇

[Ani @alfina87]

The fix:

Hero restates the ad: "Shield your skin and perfect your base, in one weightless step"
Proof bar above the fold — rating, count, wear-test stat
Mechanism in Charlotte's voice, not spec language
One CTA. Subscribe and kit go below.

[Ani @alfina87]

Comment "Angle" if you want to run it yourself and see what you leave on the table, giant prompt to review yourself. Check Tinder for Angle Testing here https://t.co/BDz1NTxkFz

[Ani @alfina87]

VEAUTY's ad: calm 5-min glow ritual. No price. No tech speak. Just a woman touching her jaw.
The page: RF, microcurrent, EMS, €216. No bridge.
63/100 — best page I've scored this month, still leaking. Here's why 👇

[Ani @alfina87]

Running post-click for DTC brands lately as CVR is not as expected. One pattern I can't stop thinking about:
Ad teams test 20 angles. Every single one lands on the same page.
Question for anyone runni at the same velocity as the creative?Q
Genuine question for anyone running paid

[Ani @alfina87]

The copy is usually fine. The page was built once for no angle in particular, and now it catches traffic that expected 20 different things.
That's a post-click architecture problem, not a copy one. The fix is building the page for the angle, before the click.

[Ani @alfina87]

Why does a health & fitness brand run a healthy CTR on Meta and a CVR on the floor at the same time?
Nearly every operator answers it the same way: the page needs a redesign.
It almost never does.

[Ani @alfina87]

CPA, ROAS, CAC are all downstream of CTR, CVR and CPM. CPM you can't move much, so your real control is the creative and the page.
Most accounts run 20 angles in the ad account and one page behind all of them. CTR moves, CVR sits still.