Combination of complexity, scope of services and net worth. With respect to your earlier point regarding fees going up as assets increase, difficulty of just managing assets doesn’t become more difficult but liability increases. That said, as net worth increases overall planning complexity tends to increase. I’ve seen many flat fees far exceed the standard 1% for accumulators, HENRYs, and low net worths… but it’s just not technically an AUM relationship.
@NxtGenPlanning Why do some advisors think that paying a fee from a checking account is better than it coming from a money market sweep account? They both reduce your net worth from a cash account but one is viewed as superior to the other. Same pair of pants, just a different pocket.