Ali Ugarte-Martinez

Co-Founder @foodietribe; CPG Angel Investor; How food and beverage brands earn attention, trust, and growth through creators, culture, and smarter capital 🍟

[Ali Ugarte-Martinez @ali_ugarte]

@guhlo Halfday peach tea

[Ali Ugarte-Martinez @ali_ugarte]

Is it just me? I feel like I’m seeing new brands of dates, jerky, and cake mix (especially with clean ingredients!) crop up everywhere lately.

[Ali Ugarte-Martinez @ali_ugarte]

Going to revive this very dusty account to write more about the intersection I spend the most time in: emerging food and beverage brands, creator marketing, consumer behavior, and what makes a CPG brand compelling enough to earn both attention and capital. Follow along 🛒

[Ali Ugarte-Martinez @ali_ugarte]

Flying mustache and flying eyebrows* lol

[Ali Ugarte-Martinez @ali_ugarte]

How did BOTH @littlecaesars and @Pringles end up with flying mustaches in their ads..!? Oops. Both made me chuckle though. (Do I sense a brand collab coming?) 😂 #superbowlads #SuperBowl

[Ali Ugarte-Martinez @ali_ugarte]

@WarJessEagle One of my favorites tonight. So well executed!

[Ali Ugarte-Martinez @ali_ugarte]

Obsessed with @on_running’s Roger Federer and Elmo ad and the self deprecating humor about their logo. So smart and cute! #SuperBowl #superbowlads

[Ali Ugarte-Martinez @ali_ugarte]

@drinkpoppi capturing all the moments you really crave a soda. Genius! #SuperBowl

[Ali Ugarte-Martinez @ali_ugarte]

Breast Cancer “Your Attention Please” is the best commercial so far! Went from “ummm what is this..?” to “wow this is so good!” A little shocking to get your attention 😉, relatable, and a well-delivered message.

[Ali Ugarte-Martinez @ali_ugarte]

@jappleby Yes, yes it did! That was so well played.

[Ali Ugarte-Martinez @ali_ugarte]

Coming out of Twitter (X!?) retirement for the #SuperBowl ads commentary tonight

[Justin Mathis @J_Math23]

Tonight's Miami vs Florida game summed up in a photo:

[Rachel Ryan @ryanmrachel]

Me before and after tonight’s @GatorsFB game

[Ali Ugarte-Martinez @ali_ugarte]

Quick update on this #wcws Florida vs Oklahoma game... #GoGators #NeedSleep

[Ali Ugarte-Martinez @ali_ugarte]

Everyone watching this #WCWS Florida vs Oklahoma game right now... 15th inning 😅😅 #GoGators

[Ali Ugarte-Martinez @ali_ugarte]

Just a couple of the places I'd rather be at today. 😋 #Bahamas #FtLauderdale https://t.co/xNJ6uUN28X

[Ali Ugarte-Martinez @ali_ugarte]

#Donuts deserve portraits too. #thesaltydonut @ The Salty Donut- Artisanal Donut Shoppe & Coffee… https://t.co/x66wh6L0cH

[Ali Ugarte-Martinez @ali_ugarte]

We interrupt the regularly scheduled Instagrams for this message: Go Panthers! #superbowl50… https://t.co/qlXaWEujaa

[Ali Ugarte-Martinez @ali_ugarte]

Loooove @edslobsterbar! #foodie https://t.co/TPYiOfPnkY

[Ali Ugarte-Martinez @ali_ugarte]

Closing in on the end of a busy week! Happy #Friday everyone! https://t.co/paN65t8Jzv