Ali Kaltman

Brand @grunsdaily | Ex: Salesforce, Anheuser-Busch, & @umich alum

[Connor Dault @connordault]

Our Grüns team is growing! We’ve built an expanding universe of brands that all deserve best-in-class web and subscription experiences.

We’re hiring a VP of ecom.

If you’re ready to help us redefine what ecommerce can look like and work alongside a high-caliber, highly motivated team, reach out or apply below. 🐻🤙��🥦

https://t.co/gAFcNW6Rsw

[Ali Kaltman @AliKaltman]

Okay so who is buying a Delta Premium Economy MIDDLE seat? Wouldn’t you just prefer the regular aisle???

[Ali Kaltman @AliKaltman]

@ItsElanaGold Did I explain a name change good enough for you???

[Ali Kaltman @AliKaltman]

@ItsElanaGold And sometimes it takes a minute to figure that out when it's happening 😅

[Ali Kaltman @AliKaltman]

Love is Blind branding idea:

Every season takes place in a different city, but they don’t lean into any local elements to distinguish the season.

Netflix should create a local list for each season including breweries, designers, etc. to become the official season partners.

[Ali Kaltman @AliKaltman]

What are your favorite B2B marketing campaigns of all time?

[Ali Kaltman @AliKaltman]

@ItsElanaGold @Katie_Roof @ItsElanaGold Let's talk about it 🤣🤣🤣

[Ali Kaltman @AliKaltman]

@djoscph That's EXACTLY my thought. Especially to B-List celebs who might otherwise have trouble getting on shelves. Talk about your following and your story. It might drum up interest from investors/retailers.

[Ali Kaltman @AliKaltman]

Why aren't more celebrities on LinkedIn?

(Feel free to roast me for saying this)

But I don't understand why they're all starting their own brands and businesses, but aren't creating content (or having their team create content) around their brand.

Why do you think that is?

[Ali Kaltman @AliKaltman]

6 marketing lessons I've learned during my career:

1. Consistency is key.
2. Over-communicate.
3. Be creative, but also clear.
4. You can’t please everyone.
5. Deck building matters.
6. Get customer feedback, often.

Bonus: Having great coworkers makes ALL the difference.

[Ali Kaltman @AliKaltman]

Prediction: ALL marketing in the future will be some form of branded entertainment.

No one wants to see ads anymore.

And if traditional ads aren't working, then branded entertainment will be the future.

[Ali Kaltman @AliKaltman]

@HaydnMann Check these out: https://t.co/DiBf4V194k

[Ali Kaltman @AliKaltman]

@MarketingMax It's kinda like personal brands and brand marketers tbh

[Ali Kaltman @AliKaltman]

Why do I get 1000x the reach on LinkedIn than X 🥲 Someone teach me how to X

[Ali Kaltman @AliKaltman]

@ItsElanaGold Yes. Yes you are. 🤣

[Ali Kaltman @AliKaltman]

Why does it look like the confetti is only on the forty niners lol

#SuperBowl

[Ali Kaltman @AliKaltman]

How does OT advertising work? #SBVLIII

[Ali Kaltman @AliKaltman]

It's funny to go to the grocery store on Super Bowl Sunday and see everyone's purchases.

It's even funnier to go from Ralph's to Whole Foods and see the difference in everyone's purchases.

Great day for CPG market research.

[Ali Kaltman @AliKaltman]

I am usually a Taylor Swift fan, but something about her appearance at the Grammy's gave me the ick.

From a brand perspective, I love that she dropped her new album at the Grammy's, but she claims to be a girls girl and then steals the night from all the other talent.

Hmmmm..

[Ali Kaltman @AliKaltman]

Taylor Swift posts an error message to her website and 280k+ people Tweet about it.

She's unreal.