Eskom has taken its first major step towards unbundling by appointing a 12-member board. Civil Nuclear Engineer Hugo Kruger says despite government's refusal, the unbundling is a reckless move.
Watch: https://t.co/EFc1GpdFxg
#Newzroom405
Sometimes if u don’t have competition u must create it, I was in the front seat in such a situation. 1995 I was Factory Manager at Bromor Foods, we launched Energade which was a new category of still drinks (game was too weak to be considered in the game). Chris Rowan Perry was MD and he said Energade must not be marketed as strictly a sportsman’s drink like it was the case with Game. He wanted it marketed and merchandised as a refreshment drink in competition to Coca Cola buddy. But this was a daunting task as Bromor didn’t have the marketing money to lure clients way from carbonated soft drinks to still drinks. The parent of Bromor was Cadbury Schweppes and it held the rights to Powerade outside of the USA. Rowan Perry, to our horror asked Cadbury to allow Coca Cola to bring Powerade into the SA market, we thought he has gone mad. He later explained that we don’t have money to be market leader of a new category, we need a market leader that will lead the category against CSD’s by spending huge marketing funds to grow the category. Why not let Coca Cola the company compete with itself. His logic was that if we sell one bottle for every 3 bottles of Powerade we would do well. Coke launched Powerade and when I left Bromor in 1999 Oros was 100 yrs old making R100m in revenue and Energade was 5 yrs old making R100m in revenue. 2 years later I had left Bromor and joined ABI, a bottler of Coca Cola. I was General Manager in Richard’s Bay and then MegaManufavturing Manager in Pretoria. We were in a strategy session when the Coke guys walked in to make some important announcement, proudly so: Powerade has surpasses Energade in market share, I was the only one that didn’t celebrate the achievement, how do I tell them they fell into a Rowan Perry trap?
Nespars need online to chow the lunch of brick and mortar and Amazon is coming to help move consumers online. Let’s see if the Energade and Powerade game will
Play itself. May the best strategist win!