Aline Sherif

full time undergraduate student @AUC /certified makeup artist and art director

[Aline Sherif @aline_sherif]

Now the guest speaker Effat is discussing the fundamental and support departments. Furthermore, she explains the process of ads, the briefing, production and execution. #jrmc2202 @JoyKellini

[Aline Sherif @aline_sherif]

To summarize all the points that Sondos Effat discussed for the main things we didn’t learn in school are:

#1 we no longer make ads
#2 ads don’t need a fortune
#3 there isn’t always a business objective
#4 brands solve society problems
#5 it’s not an easy ride
#jrmc2202

[Aline Sherif @aline_sherif]

Stay tuned for more info! #jrmc2202 @JoyKellini

[Aline Sherif @aline_sherif]

Now LIVE: An online event with the General Manager of FP7/McCann Cairo advertising agency, Sondos Effat. With 16 years of experience in the advertising industry, Effat will be teaching students “what they didn’t learn in school”. #Jrmc2202 @JoyKellini

[Aline Sherif @aline_sherif]

Effat explains that TV will die soon and online are the most popular and fastest growing platform. Now she is showing us a Badya Ad and explains how it went viral after being published #jrmc2202
@JoyKellini

[Aline Sherif @aline_sherif]

The AUC guest speaker Sondos Effat is discussing the strategy and algorithms of ads. “We no longer make ads” is her first point of discussion. Showcasing an Etisalat ad to further explain her argument. #jrmc2202 @JoyKellini

[Aline Sherif @aline_sherif]

Easter is right around the corner! 🐣 @joykellini

[Aline Sherif @aline_sherif]

People can now pay 700USD for a multiple entry visa for Egypt. @JoyKellini

[Aline Sherif @aline_sherif]

Finland to become Nato’s 31st member after Turkey’s vote @JoyKellini

[Aline Sherif @aline_sherif]

Former US president, Donald trump will appear in court on Tuesday @JoyKellini

[Aline Sherif @aline_sherif]

Happy mother's day! ❣️ @JoyKellini

[Aline Sherif @aline_sherif]

Two bank failures in the US this month have cost problems in the global economy and raised fears from the state of the financial system. @JoyKellini

[Aline Sherif @aline_sherif]

The UN reports a warning of a global water crisis and high risk of shortages due to overconsumption and climate change. @JoyKellini

[Aline Sherif @aline_sherif]

China's peace plan for the Ukraine-Russia war could be the first step to end the war. @JoyKellini

[Aline Sherif @aline_sherif]

This week was super hectic! Working during midterms is the worst 😢@JoyKellini

[Aline Sherif @aline_sherif]

At least 4 people found dead after a 6.8 magnitude earthquake hit multiple cities in Ecuador. @JoyKellini

[Aline Sherif @aline_sherif]

Russias president Putin signs laws against "discrediting" volunteers that are fighting in Ukraine. @JoyKellini

[Aline Sherif @aline_sherif]

Donald Trump claims that his arrest on Tuesday is imminent and calls for Protests from his supporters. @JoyKellini

[Aline Sherif @aline_sherif]

@JoyKellini @NadineElSayed The origins garden 8🥰

[Aline Sherif @aline_sherif]

Breakfast with my family ❤️ love some quality time! @JoyKellini @NadineElSayed