Alisa Manjarrez

Managing Director @StoriesBureau | Co-Founder @ ZERA Consulting | Exec Producer @What_Rules | Empowering multicultural women to break barriers | B2B Storyteller

[Alisa Manjarrez @AlisaCoach]

I want to try this gum + beats!

[TrendWatching @trendwatching]

As Japanese workers return to the office, candy brand Lotte is helping them regain focus by pairing gum with neuroscience-backed, custom soundtracks.

https://t.co/Y3kksF4UGt

[Alisa Manjarrez @AlisaCoach]

#Virality is fleeting by nature. So why do so many brands consider it a goal?

By focusing on the basics of good #marketing instead, brands can build truly sustainable growth. https://t.co/AVU7Ea53rg

[Alisa Manjarrez @AlisaCoach]

Employee engagement and satisfaction are at record lows -- leading to what experts are calling #TheGreatDetachment.

#Leaders, it is time to step up by:
- resetting priorities
- realigning goals and mission
- forging personal relationships among employees https://t.co/c1vdKMHGpt.

[Alisa Manjarrez @AlisaCoach]

Your perfect SAT score or your 15+ years of experience truly don't matter if you do not have a basic understanding of how humans think, feel, and communicate. If more people thought this way, the world would be in better hands. #EQ https://t.co/rG5DLcqKGp

[Tom Peters @tom_peters]

I have developed a list of leadership traits that I think are necessary to achieve excellence. One of them has to come first. After a lot of thought, this is the one that takes the gold: EQ>>IQ. “Low EQ leader“ is an oxymoron. Dammit. leadership is a “people business.” PERIOD.

[Alisa Manjarrez @AlisaCoach]

In honor of #InternationalWomensDay tomorrow, here are three of my favorite things about being a woman in business:

1. The powerful connections and relationships we share
2. The unique perspective we bring to innovation
3. The opportunity to inspire each other

[Alisa Manjarrez @AlisaCoach]

Ed Schein’s #HumbleInquiry teaches us the power of asking genuine, personal questions like “What’s worrying you?” to unlock honesty and insight. It creates a space where teams feel safe to share what’s truly on their minds.

So, what’s on yours? https://t.co/RaPEe4BWfI

[Alisa Manjarrez @AlisaCoach]

You have less than three seconds to get someone's attention. Did I get yours? 🎣

In #marketing, the hook is everything. It's the first impression -- and the reason someone stops scrolling. This is a fantastic resource for anyone looking to improve theirs. https://t.co/MgS5UL9h5U

[Alisa Manjarrez @AlisaCoach]

A million times this! Especially comfort with ambiguity. It can feel counterintuitive to strong #leadership, but it is one of the MOST beneficial qualities one can have, regardless of their industry. https://t.co/q1emB18Mbi

[Harvard Business Review @HarvardBiz]

Leadership isn’t a quality you either innately possess or lack; it’s the sum of eight skills you can develop over time. Read the full article by Rebecca Knight here: https://t.co/ebBpQyUBs1

[Alisa Manjarrez @AlisaCoach]

Imposter Syndrome. Self-imposed limitations. Fear of not measuring up. I’ve faced them all.

Instead of fixating on weaknesses, lean into your strengths. Challenge your limits and discover how capable you are!

For more, check out our What Rules!? Podcast! https://t.co/ucJNXyWZHc

[Alisa Manjarrez @AlisaCoach]

This SPARK framework is also a powerful #marketing tool!

How?

Ask yourself: What #STORY am I telling about this #PROBLEM? What #ACTION(S) do I want my audience to take to #RESOLVE it? How can I #KNOCK this message out of the park? https://t.co/8trrKhPy0f

[Alisa Manjarrez @AlisaCoach]

This is a great list. But I'd add a fifth rule: Build #community, not just audience.

Why?

Having a lot of followers is great. But true community breeds #trust, #growth, and #revenue. https://t.co/nrDdY9GkVx

[Alisa Manjarrez @AlisaCoach]

Right now, every #brand sounds like the Cool Friend. And not in a good way.

If you’re ready to break through the noise, reach out. At #StoriesBureau, we specialize in crafting powerful, genuine narratives that help your brand #connect in ways that matter. https://t.co/q52c4HS6o3

[Alisa Manjarrez @AlisaCoach]

As women, we don’t have to carry the weight alone. Lean on your network of mentors, peers, and family—together, we go further. Break the “do it all” mindset and create a culture of collaboration and support.

For more, check out our What Rules!? Podcast! https://t.co/ucJNXyWZHc

[Alisa Manjarrez @AlisaCoach]

On National Leadership Day, I’m reflecting on a key mindset shift: going from “doer” to “thinker.” Leaders who excel think beyond tasks—they align actions with purpose and strategy. Ready to level up? Ask yourself: Are you doing or thinking? #Leadership #Growth

[Alisa Manjarrez @AlisaCoach]

It takes a lot of courage to look inward and find out what it is that will make you happy. But the truth is, only you can say what will bring you #purpose, or define what #success means to you. https://t.co/DwegY2PhoY

[Alisa Manjarrez @AlisaCoach]

#Podcasts are more than just a trend—they’re a great tool for building trust and networking in #B2B. By sharing insights and connecting authentically, you can engage potential partners and clients in a meaningful way. Here's how to get started! https://t.co/FkTuSjUcEA

[Alisa Manjarrez @AlisaCoach]

The “Mere Exposure Effect” is real, and I see it in my business all the time! Learn more:https://t.co/n9RNTu0kYw"

[Katelyn Bourgoin 🧠 @KateBour]

Wanna stay top of mind with buyers?

Show up.

Consistently.

Behavioral science shows that the more a prospect is exposed to your brand... the more they come to like and trust it.

There's even a term for it: the Mere Exposure Effect

[Alisa Manjarrez @AlisaCoach]

Struggling to connect with your team? Find ways to celebrate them.

😊How do you know what makes people happy? ASK!

😊Want your strategic or business messages to hit home? Connect on a personal level.

😊What’s one an easy way to connect on a personal level? Talk about food!

[Alisa Manjarrez @AlisaCoach]

As leaders, we often focus on strategy, but what about the emotional and psychological impacts of change? #Neuroscience helps us understand how our brains react, boosting clarity, engagement, and decision-making. Have you applied it to your #leadership? https://t.co/u7jdCRJSIa

[Alisa Manjarrez @AlisaCoach]

#Sales and #marketing teams often work independently, which, as Amber Naslund touches on in this episode of #LeadersOfB2B, can limit their ability to enact real results. Open communication & shared goals between these teams is key! Doable? You decide. https://t.co/GOXF1U3fws"