We spoke with the creative teams behind the launch of The Elder Scrolls Online: Necrom to understand how they partnered to conjure eldritch horror in the official cinematic. https://t.co/6lJBtUMInv
Despite many marketers’ interest in integrating AI with their existing influencer strategy, efforts to replace human creators with AI influencers have produced mixed results. https://t.co/yeb12A9T2y
Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications for marketers. https://t.co/GKTLdxwcS1
A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullish on retail media and plan to shift their budgets toward retail media networks. https://t.co/uT89k4PGwi
Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a transformed approach to marketing. https://t.co/volYZl1cKp
Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits of having marketing communications and PR handled by one team. https://t.co/v7l5STGoR7
A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys. https://t.co/4cFFba9IxJ
On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for the new ways in which people consume media. https://t.co/WzEkDmbmWI
Gas-guzzling muscle cars don't usually appear in ads targeting Gen Z—but as brands like BF Goodrich target the next generation of consumers, they are focusing on ways that products can blend in with a sustainability-driven lifestyle. https://t.co/ysaLG2Ts2B
In this episode, @themktgtoday host Alan B. Hart is joined by CMO Nate Burke to discuss the latter's approach to marketing to skeptical cybersecurity professionals—and how Axonius is doing it differently. https://t.co/EQQPuTzFm9
What is the role of marketing in a billion-dollar jewelry business?
Hear from Tom Nolan, CEO at @KendraScott, on this topic and much more in our newest episode, "Philanthropy: Good for the Soul and the Business", available now!
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#Sales#Marketing
Top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST channels see gains. https://t.co/L5qUMF2Zt0
The most liked recent Instagram share from The Met’s Instagram account as of May 8 generated over $241K in earned media value (#EMV) for the institution, even though actor Pedro Pascal cheekily wore Valentino. #MetGala#Sponsored https://t.co/OoqK7KYHeP
Meta and Snap are rolling out new advertising options designed to position AR—traditionally an underutilized but often performant advertising tool as a new solution for audience engagement and analytics visibility. https://t.co/FI5eKZqoc5
With their Millennial and Gen X parents guiding and approving their brand choices, brands that align with Gen Alpha parents’ values and priorities can forge lifelong relationships with Gen Alpha. https://t.co/GHfReQXXSp