AList

AList informs, inspires and features the most vital members of the global media & marketing community to foster innovation.

[AList @alistdaily]

We spoke with the creative teams behind the launch of The Elder Scrolls Online: Necrom to understand how they partnered to conjure eldritch horror in the official cinematic. https://t.co/6lJBtUMInv

[AList @alistdaily]

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. https://t.co/hdYMrjH4LP

[AList @alistdaily]

Despite many marketers’ interest in integrating AI with their existing influencer strategy, efforts to replace human creators with AI influencers have produced mixed results. https://t.co/yeb12A9T2y

[AList @alistdaily]

Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications for marketers. https://t.co/GKTLdxwcS1

[AList @alistdaily]

A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullish on retail media and plan to shift their budgets toward retail media networks. https://t.co/uT89k4PGwi

[AList @alistdaily]

Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a transformed approach to marketing. https://t.co/volYZl1cKp

[AList @alistdaily]

Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits of having marketing communications and PR handled by one team. https://t.co/v7l5STGoR7

[AList @alistdaily]

We're looking at a few methods that marketers can use to leverage the podcast format to build engagement in creative ways. https://t.co/MKTHbTyUzR

[AList @alistdaily]

A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys. https://t.co/4cFFba9IxJ

[AList @alistdaily]

A look at some of the new tools in the works at Google and how marketers can leverage AI effectively. https://t.co/HToJN9KfFD

[AList @alistdaily]

On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for the new ways in which people consume media. https://t.co/WzEkDmbmWI

[AList @alistdaily]

Three ways marketers can optimize their TikTok strategy to connect with the platform's always-on "prime time" audience. https://t.co/lZ5gDC7kEJ

[AList @alistdaily]

We're digging into three key audience takeaways from recent U.S. Census data that every marketer should be aware of. https://t.co/FrjolEJ78L

[AList @alistdaily]

Gas-guzzling muscle cars don't usually appear in ads targeting Gen Z—but as brands like BF Goodrich target the next generation of consumers, they are focusing on ways that products can blend in with a sustainability-driven lifestyle. https://t.co/ysaLG2Ts2B

[AList @alistdaily]

In this episode, @themktgtoday host Alan B. Hart is joined by CMO Nate Burke to discuss the latter's approach to marketing to skeptical cybersecurity professionals—and how Axonius is doing it differently. https://t.co/EQQPuTzFm9

[Marketing Today @themktgtoday]

What is the role of marketing in a billion-dollar jewelry business?

Hear from Tom Nolan, CEO at @KendraScott, on this topic and much more in our newest episode, "Philanthropy: Good for the Soul and the Business", available now!

https://t.co/mzkjHbxPkq

#Sales #Marketing

[AList @alistdaily]

Top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST channels see gains. https://t.co/L5qUMF2Zt0

[AList @alistdaily]

The most liked recent Instagram share from The Met’s Instagram account as of May 8 generated over $241K in earned media value (#EMV) for the institution, even though actor Pedro Pascal cheekily wore Valentino. #MetGala #Sponsored https://t.co/OoqK7KYHeP

[AList @alistdaily]

Meta and Snap are rolling out new advertising options designed to position AR—traditionally an underutilized but often performant advertising tool as a new solution for audience engagement and analytics visibility. https://t.co/FI5eKZqoc5

[AList @alistdaily]

With their Millennial and Gen X parents guiding and approving their brand choices, brands that align with Gen Alpha parents’ values and priorities can forge lifelong relationships with Gen Alpha. https://t.co/GHfReQXXSp