Alix Park

Tech Startup & #CryptoMarketing | Ex-marketing contributor at @ton_blockchain , @synthetix_io , @cardano

[Alix Park @alixmcrew]

Web3 is stuck in a token trading frenzy, while its true power lies in transforming our lives in every way. If this continues, even coin trading will lose momentum.

One key reason? The wrong direction in crypto marketing.

Read more👇
https://t.co/MbI0YfBnHg

[Alix Park @alixmcrew]

@Optimism This is massive. But is it feasible?
The Bank of Korea has opposed retail KRW stablecoins, preferring bank-issued models instead. Curious to see how Optimism and Toss will navigate this.

[Alix Park @alixmcrew]

Acquiring a Web3 user is 10x harder than a Web2 user. Why?

Bc you aren't just looking for a "click." You need users w/ all of these:
* CAPITAL to invest
* BRAIN to grasp finance/Tech
* BANDWIDTH to grow communities

Is the "Network Effect" playbook enough? Probably not🚫

[Alix Park @alixmcrew]

However, even more importantly, if stablecoin interest is restricted to 'active income' only, we should pay closer attention to the potential surge in DeFi leaders 👉 $SNX

[Alix Park @alixmcrew]

The Clarity Act aims to define whether crypto assets are securities or commodities, so if it passes, $XRP and $SOL are likely to benefit (1/2)

[Alix Park @alixmcrew]

L2s have launched products and won partners (like Coinbase!) through sales & marketing, while the EF does none.

Accept this reality, Vitalik 🤷(2/2)

[Alix Park @alixmcrew]

So, was this all about revenue? Base made $19M. while paying only $0.3M to Mainnet (2025 Q4).

After 4 years of L2s, it feels like they’ve become the subsidiaries while Mainnet is just a holding company living off their dividends. (1/2)

[vitalik.eth @VitalikButerin]

Have been following reactions to what I said about L2s about 1.5 days ago.

One important thing that I believe is: "make yet another EVM chain and add an optimistic bridge to Ethereum with a 1 week delay" is to infra what forking Compound is to governance - something we've done far too much for far too long, because we got comfortable, and which has sapped our imagination and put us in a dead end.

If you make an EVM chain *without* an optimistic bridge to Ethereum (aka an alt L1), that's even worse. We don't friggin need more copypasta EVM chains, and we definitely don't need even more L1s. L1 is scaling and is going to bring lots of EVM blockspace - not infinite (AIs in particular will need both more blockspace and lower latency than even a greatly scaled L1 can offer), but lots.

Build something that brings something new to the table. I gave a few examples: privacy, app-specific efficiency, ultra-low latency, but my list is surely very incomplete.

A second important thing that I believe is: regarding "connection to Ethereum", vibes need to match substance.

I personally am a fan of many of the things that can be called "app chains". For example I think there's a large chance that the optimal architecture for prediction markets is something like: the market gets issued and resolved on L1, user accounts are on L1, but trading happens on some based rollup or other L2-like system, where the execution reads the L1 to verify signatures and markets. I like architectures where deep connection to L1 is first-class, and not an afterthought ("we're pretty much a separate chain, but oh yeah, we have a bridge, and ok fine let's put 1-2 devs to get it to stage 1 so the l2beat people will put a green checkmark on it so vitalik likes us").

The other extreme of "app chain", eg. the version where you convince some government registry, or social media platform, or gaming thing, to start putting merkle roots of its database, with STARKs that prove every update was authorized and signed and executed according to a pre-committed algorithm, onchain, is also reasonable - this is what makes the most sense to me in terms of "institutional L2s". It's obviously not Ethereum, not credibly neutral and not trustless - the operator can always just choose to say "we're switching to a different version with different rules now". But it would enable verifiable algorithmic transparency, a property that many of us would love to see in government, social media algorithms or wherever else, and it may enable economic activity that would otherwise not be possible.

I think if you're the first thing, it's valid and great to call yourself an Ethereum application - it can't survive without Ethereum even technologically, it maximizes interoperability and composability with other Ethereum applications.

If you're the second thing, then you're not Ethereum, but you are (i) bringing humanity more algorithmic transparency and trust minimization, so you're pursuing a similar vision, and (ii) depending on details probably synergistic with Ethereum. So you should just say those things directly!

Basically:

1. Do something that brings something actually new to the table.
2. Vibes should match substance - the degree of connection to Ethereum in your public image should reflect the degree of connection to Ethereum that your thing has in reality.

[Alix Park @alixmcrew]

@infinex This page would be better called "Milestones" to track each progress point.

A roadmap is meant to communicate vision and direction through a cohesive diagram that connects current and upcoming features into "one story".

[Alix Park @alixmcrew]

It's a nice campaign, but a little complicated to expand the user base tbh. If wanna scale up fast, the event guide should be understood in 15 seconds.

[Synthetix ⚔️ @synthetix]

Introducing Synthetix Teams: A New Way To Win Together 💰

This is your chance to back your favorite trader, share in a 500,000 SNX prize pool, win an entry into the trading comp, plus exclusive trading perks.

Details! 🧵⬇️
https://t.co/uQySXqk2NU

[Alix Park @alixmcrew]

@elonmusk Grok #1 app,
Tesla #1 stock,
their creator #1 favorite entrepreneur in Korea 😀

[Alix Park @alixmcrew]

@VitalikButerin Interesting. You built 'decentralized' Web3 yet defend the most centralized regulator.
Moreover, 'unregulated' X culture boosted you to who you are today.

[Alix Park @alixmcrew]

<The Global Distribution of Wealth, Shown in One Pyramid>

😐1.6% holds half of the world's wealth.

https://t.co/ul5b3qLDWL via @visualcap

[Alix Park @alixmcrew]

Crypto community barely got a year without Gary Gensler. Now, a new 'Gary' has emerged: Lisa Cook😠

[Tylor @Tylorcrypt]

Lisa Cook, who committed mortgage fraud, is manipulating the market. The sad part is how fragile the entire crypto market is. It's ridiculous.

[Alix Park @alixmcrew]

So, this Fed board governor, Lisa Cook — who’s a Biden appointee but claims to be politically independent — is COOKING the crypto and asset markets to undermine the Trump administration?

This is exactly why crypto was born: to REPLACE humans with 'code'!

[Peter B @realpeteyb123]

Why is equities and crypto turning red in the market all of a sudden?

Because Lisa Cook, yeah the one President Trump tried to fire, said there is a chance for a market drop.

You can’t make this stuff up. 😂

The fed is fighting the admin because of politics.

DEI - Obama 🐀

[Alix Park @alixmcrew]

@sjdedic We've got plenty of vision. What we need are products to materialize those visions, beyond L1s, L2s, and perp exchanges...

[Alix Park @alixmcrew]

@AshCrypto Fundamentally, it's a crypto marketing failure.

The space attracted investors with price-pumping narratives, so now crypto is just another speculative asset correlated with "liquidity" - increased/decreased by governments.

This is not the Web3 we dreamt about!

[Alix Park @alixmcrew]

Crypto recruiting is broken.

Projects reach out to me after launching — taglines done, PR out, socials already running 🤷

Defining value and selling it are what marketers do best. Bring them in while you're building.

They might unlock 10x the potential you imagined.

[Alix Park @alixmcrew]

enabling breakthrough On-Demand Liquidity (ODL).

The crypto community have mocked XRP for lacking native smart contracts. Yet this is a legendary innovation that only crypto can achieve. Super bullish for $XRP .

[Alix Park @alixmcrew]

Ripple's $1B GTreasury acquisition is truly massive.

I wasn't convinced by XRP's "faster/cheaper remittance" pitch over the past 10+ years. But this deal liberates trillions of dollars sitting dormant in corporate treasury systems (foreign Nostro accounts),

[Brad Garlinghouse @bgarlinghouse]

Today, Ripple is breaking into the $120T corporate treasury payments market with the $1B acquisition of GTreasury.

The past few years have reminded this industry why payments, first and foremost, is THE primary use case for crypto and blockchain. Payments are where Ripple first started for exactly these reasons – the infrastructure is complex, siloed and inefficient, but as we know, perfectly positioned to benefit from decentralized financial technologies.

Astounding amounts of cash are trapped in outdated payments systems, creating friction, unnecessary costs, and barriers to entering new markets. GTreasury has been serving some of the most well known brands for decades – and now together with Ripple, we’ll be able to help CFOs manage all their assets, include stablecoins, tokenized deposits, etc at scale around the world, as well as put their idle capital to work with repo markets via Hidden Road.

The opportunity is here, and we’re diving right in. It’s happening!

https://t.co/GCXS6QqNqt

[Alix Park @alixmcrew]

rebound confirmed?

[Ash Crypto @AshCrypto]

🚨 This Hyperliquid whale opened shorts just 30 minutes before Trump announced 100% tariffs on China. He closed the trades for $192 million in profit. These accounts were opened today and He have already Withdrawn most of the money

Lucky whale or insider ?

Cc @martypartymusic