Ali Yaseen

Public Relations Counsel

[Ali Yaseen @aliyaseen]

“To bridge reputation-reality gaps, a company must either improve its ability to meet expectations or reduce expectations by promising less.” https://t.co/DKWaBkaBsL

[Ali Yaseen @aliyaseen]

Renowned Egyptian novelist Sonallah Ibrahim dies at 88 https://t.co/1sAI4MWN08 via @FRANCE24

[Ali Yaseen @aliyaseen]

@BobPickard I watched it when it first came out. I was still in the early days of my PR career. What struck me then was how news could be created just to be covered. It still rings true today: so much coverage exists simply to grab attention, only to sell that attention to someone else.

[Ali Yaseen @aliyaseen]

@SaroltaPR Seriousness is often about obsessing over trivial things, while ignoring what could actually make a real impact (which where the most fun stuff happens)

[Paul Graham @paulg]

The classic software startup writes code to solve users' problems. If AI makes writing code more of a commodity, understanding users' problems will become the most important component of starting a startup. But it already is.

[Ali Yaseen @aliyaseen]

@BobPickard Profound statement! I am so going to get this book and devour it. Thank you for sharing Bob.

[Ali Yaseen @aliyaseen]

A small group of people stay glued to the news, despite the stress it brings. Yet, they're often the most informed among us. https://t.co/KyFOjPzGpS via @cbseveningnews

[Ali Yaseen @aliyaseen]

“As society becomes increasingly dependent on technology… the reputation of massive organisations like Microsoft is more fragile than ever.” #reputation #crisiscommunication

https://t.co/QugUoMTemR via @prweek

[Ali Yaseen @aliyaseen]

“…stories about science tend to be broad and abstract. On the other hand, science-skeptical stories tend to be specific and concrete.”
https://t.co/7yQP8wfJip via @ConversationUS

[Ali Yaseen @aliyaseen]

Leaked Document Shows NYT Censorship of Words Like “Genocide” in Gaza Coverage https://t.co/E3ndWUzkiQ via @truthout

[Ali Yaseen @aliyaseen]

https://t.co/kHmiWVELeb

[Mark Manson @Markmanson]

I know it's cliché, but maybe the most underrated skill ever: listening well.

- Improves relationships
- Increases empathy and compassion
- You learn faster and more
- Increases focus and attention
- People like you more

[Harvard Business Review @HarvardBiz]

At many companies, people spend around 80% of their time in meetings or answering colleagues’ requests, leaving little time for all the critical work they must complete on their own. https://t.co/hipmVy7QQ6

[Ali Yaseen @aliyaseen]

John Pilger, campaigning journalist, dies aged 84 https://t.co/xIw9gd4GUB

[Ali Yaseen @aliyaseen]

“Disinformation is false speech designed to deceive you. Misinformation is speech that is wrong. Disinformation is intentional; misinformation may not be.”

The Best Books to Read on Disinformation https://t.co/j0JT0CI2Pw

[Ali Yaseen @aliyaseen]

@BobPickard @odwyerpr What an amazing life! I didn't know about Richard Levick before, but this story is fascinating. It shows that his bravery in facing challenges and embracing change left a lasting impact on the industry and its people.

[Ali Yaseen @aliyaseen]

Misinformation: verifiably false information that is shared
without an intent to mislead.

Disinformation: verifiably false
information that is shared with an intent to deceive and mislead.

Malinformation: deliberately
misleads by twisting the meaning of truthful information.

[The Economist @TheEconomist]

If you want to learn a language just for fun, start with Swedish https://t.co/0BNELrOQwO

[Ali Yaseen @aliyaseen]

@BobPickard It's also evident in the way people choose their news sources. In our region for instance, we see more people are ditching the usual ideological mainstream media outlets and watching satirical shows or explanatory channels on YouTube.

[Ali Yaseen @aliyaseen]

@BobPickard @Glassdoor It's pretty common here in Dubai, at least within my circles, to check Glassdoor before considering a job offer. Additionally, I advise my clients to have their communication plans include ways to improve their internal operations so that Glassdoor reviews are good.

[Ali Yaseen @aliyaseen]

AMPTP Hires New Crisis PR Firm as Strikes Go On https://t.co/cngMNlqBbp via @thr