2. Internal expert design reviews provide so much more value than external customer feedback. Signal to noise is so much higher from experts than from users.
@andybudd Reminds me of this quote from Jobs “You know who the best managers are? They’re the great individual contributors, who never ever want to be a manager, but decide they have to be a manager because no one else is going to be able to do as good a job as them.”
“We learned both quark and indesign in school but shortly after quark died and we used only indesign. Anyway no one really uses that anymore cuz print design is dy…”
Product teams have been focusing on the wrong thing. "As a user, I want..." and "our success metric is..." drives wishful thinking.
"As a user, I don't want to..." and "we know we have failed if..." are often much more useful questions to ask.
Have an idea for the next $100B company - physicians need better software for patient records. Current electronic medical records suck. If you could be the dominant EMR, you’d win.
Just need a slightly better product and health systems will jump on it.
Who is working on this?
I regularly see orgs where product management has double the headcount of design. Presumably because they are doing the research, the strategy, deciding what gets built, and how it gets built (the UX).