Allan Dib

Bestselling author of The 1-Page Marketing Plan (1M+ copies sold) and founder of Lean Marketing. Get my new book:

[Allan Dib @allandib]

@chrisbournea 💯

[Allan Dib @allandib]

Good marketing, especially direct response marketing, is always customer and problems / solution-focused.

[Allan Dib @allandib]

Email list is your most valuable asset -  fully owned.

[Allan Dib @allandib]

Social is only free marketing if your time is free.

[Allan Dib @allandib]

Beware of social - it’s not an owned channel.

[Allan Dib @allandib]

Hire experts who specialize in whatever media you decide is right for your campaign.

[Allan Dib @allandib]

What gets measured, gets managed.

[Allan Dib @allandib]

Always choose clarity over cleverness.

[Allan Dib @allandib]

Sales copy needs to press on fear, love, greed, guilt, pride.

[Allan Dib @allandib]

List of trigger words: free, you, save, results, health, love, proven, money, new, easy, safety, guaranteed, discovery.

[Allan Dib @allandib]

The masses are living lives of quiet desperation. They're absolutely craving something that grabs or entertains them, even if it's just for a moment. Your job is to give it to them.

[Allan Dib @allandib]

People love authenticity, personality, and opinion. Even if they don't agree with you, they’ll love you for being real and open.

[Allan Dib @allandib]

Copywriting is salesmanship in print.

[Allan Dib @allandib]

People buy from people.

[Allan Dib @allandib]

Target the pain - People want pain relief, not features and benefits.

[Allan Dib @allandib]

Purchasing is done with emotions and justified with logic after the fact.

[Allan Dib @allandib]

The actual product being sold is the commodity but what makes it remarkable is something totally peripheral to what you're buying.

[Allan Dib @allandib]

Positioning yourself as a commodity and hence being shot on price alone is a terrible position for a small business owner to be in. It's soul-crushing, and this race to the bottom is bound to end in tears.

[Allan Dib @allandib]

If I removed your company name and logo from your website, would people still know that it's you, or could it be any other company in your industry?

[Allan Dib @allandib]

A good product or service is a customer retention tool. But customer retention comes after acquisition.