[EXCLUSIVE] From WWD Instagram Post
FRED JEWELRY has tapped South Korean singer and songwriter Kim Seokjin, best known as Jin from BTS, as its first global ambassador.
“His radiant energy, artistic qualities, values and high standards constantly push him to excel, strongly resonating with those of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre,” declared the jeweler’s vice president and artistic director Valérie Samuel, who is also the granddaughter of the founder.
The South Korean star was equally enthusiastic, stating he was “deeply honored and grateful to be part of the Fred family” in his new role. “Please look forward to the future endeavors we will bring through the partnership,” he added.
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