Allie Davis

growth maxxing @ HardLaunch :)

[Allie Davis @alliedavis07]

Hi I’m Allie!

new to X , so here’s an intro :)

> la to bay area
> student @stmarysca
> ugc engineer @ HardLaunch
> D1 track & field athlete
> dog mom
> 25M+ views generated for ugc
> 20 years old
> coffee obsessed

hmu if u r in bay area

[Allie Davis @alliedavis07]

2.4 BILLION views in 6 months 🤯 And now he's giving away free content ideas for your app...

If you have an app, I'd definitely drop it in the comments 👀

[Matt @mattgittleson]

HardLaunch has now done 2.4 BILLION views in the past 6 months

We have deployed exactly $0 on paid ad spend

Tell me your app and I'll give you one cracked content idea :)

[Allie Davis @alliedavis07]

@taylorjaneinfo @mattgittleson 🐐

[Allie Davis @alliedavis07]

Founders reading the VC principle for UGC in section 4:

[Matt @mattgittleson]

https://t.co/TCadiipRzf

[Matt @mattgittleson]

https://t.co/TCadiipRzf

[Allie Davis @alliedavis07]

@nicholasnlawton 🤯

[Nick Lawton @nicholasnlawton]

Introducing SideShift: the first AI creator marketer.

AI can now scale your business better than ANY human.

It’s already driven 500B+ views across 1.5M+ HUMAN creators. Try here: https://t.co/drbnF1Vvnt

[Matt @mattgittleson]

this should serve as a warning sign to anyone who thinks content/creators won't be disrupted by AI

first big impact: greater 'inequality' - mid/bad content + creators get destroyed, while elite content + creators become increasingly valuable, scarce and costly

get prepared!

[Allie Davis @alliedavis07]

@social_DJ_ This is so cool, I can't wait to roast my friends😂

[Matt @mattgittleson]

How to make this $20k MRR by the end of 2026 instead:

- Start with a viral format, not a problem
- Find formats that are scalable + have survived fatigue, not one-off hits
- Build the minimum product needed to make that format work
- Make the first 100 videos yourself
- Post 3x/day across TikTok, IG, Shorts
- Make formats 50% winners, 25% iterations, 25% moonshots
- Profit.

I used this exact strategy to build and exit an app in 6 months

The key is building with a ready-made distribution roadmap

Then turning up every day and execute it relentlessly

Consistency + volume > isolated viral spikes

Lock in for Q4.

[Allie Davis @alliedavis07]

wow and i thought i was doing a good job of that

[Matt @mattgittleson]

If you're running a UGC campaign, knowing how to get the most of out winning posts is a truly critical skill

You are OBLIGATED to understand how to propagate winners both within and between creator accounts

Not a bad run of videos for a hardlaunch client :)

[Matt @mattgittleson]

2 days later and we're now at 1.4 Billion views in the past 90 days, not 1.3B

Invest in UGC :)

[Allie Davis @alliedavis07]

this is an INSANE opportunity to learn about UGC... 1.3B views within the last 90 days and non of it being paid ads needs to be studied🫡

[Matt @mattgittleson]

We've now done 1.3 BILLION views with UGC in the past 90 days

Exactly $0 of paid ad spend

Ask me anything about UGC :)

[Allie Davis @alliedavis07]

@mattgittleson Whats your secret😅

[Allie Davis @alliedavis07]

@mattgittleson Best place to be🔥

[Allie Davis @alliedavis07]

@mattgittleson Is THE Matt Gittleson commenting on MY X🤯🤯🤯🤯

[Allie Davis @alliedavis07]

founders realizing 1 winning video can turn into 20… this completely changes the game🤯

[Matt @mattgittleson]

Introducing HardLaunch, the solution to the biggest bottleneck in distribution - creative volume

Today, we’re giving you the ability to turn one of your videos into twenty - with unparalleled realism and flawless language localisation

We hope you love it!

[Allie Davis @alliedavis07]

@taylorjaneinfo I really was thinking WHO edited this… until you emerged from the dark corner😭

[Allie Davis @alliedavis07]

@taylorjaneinfo @richvieren Cuteeee

[Allie Davis @alliedavis07]

@mattgittleson This voice sounds FAMILIAR👀👀👀

[Matt @mattgittleson]

Introducing HardLaunch, the solution to the biggest bottleneck in distribution - creative volume

Today, we’re giving you the ability to turn one of your videos into twenty - with unparalleled realism and flawless language localisation

We hope you love it!