Allison Naughton

[Allison Naughton @AlliNaughton]

Other tips on important things to remember when representing a brand. #Dos #Donts #TTUDigitalPR
https://t.co/exM1rbJWL4

[Allison Naughton @AlliNaughton]

@jasonnbruce @allisonmatherly key factor in representing their social media. #TTUDigitalPR

[Allison Naughton @AlliNaughton]

@jasonnbruce @allisonmatherly I agree! if you are going to represent a brand to the best of you ability, then you need to know what exactly your representing. When posting on social media you need to be able to think and produce content like the brand. Being mindful of the company is a

[Allison Naughton @AlliNaughton]

@allisonmatherly l social media campaign.

[Allison Naughton @AlliNaughton]

@allisonmatherly Throughout this class I have learned how important it is to build that trust and transparency with your audience. Knowing exactly who you are building these bonds with helps successfully do that. knowing your brand and audience will ultimately lead to a successfu

[Allison Naughton @AlliNaughton]

@allisonmatherly but understanding exactly what you're representing. (i.e. a brand with good morals). Knowing your audience is just as important. Being able to understand your audience allows you to tailor your content specifically for them and build strong relationships.

[Allison Naughton @AlliNaughton]

@allisonmatherly #TTUDigitalPR I think the most important thing when representing a brand is (1) know your brand and (2) know your audience. It is important to know your brand and what they represent. Knowing your brand not only helps create content,

[Allison Naughton @AlliNaughton]

#TTUDigitalPR I found this HubSpot article to be very insightful when creating our group campaign. It offered some helpful tips! https://t.co/pho5IzbvIE

[Allison Naughton @AlliNaughton]

@KennedyRead2 @allisonmatherly to create original content gave me a new found respect for people that do it every day and manage to keep up with all the major trends. #TTUDigitalPR

[Allison Naughton @AlliNaughton]

@KennedyRead2 @allisonmatherly I struggled with this too! coming up with original content was extremely challenging. With constantly changing trends and target audiences it can be hard to keep up with the content. Having the entire groups input really helped us think outside the box. Seeing how hard it was

[Allison Naughton @AlliNaughton]

@allisonmatherly . It was hard to see an example and then have to come up with something completely different. This project has shown me how many layers there are to one campaign and how hard it can be to accommodate to your audience. This has been very challenging, but very helpful!

[Allison Naughton @AlliNaughton]

@allisonmatherly #TTUDigitalPR Throughout this project I have learned so much about what it takes to run a campaign. One of the main things that surprised me was how long/in detail each section had to be. I was not used to going beyond the basics, it really made me have to think more.

[Allison Naughton @AlliNaughton]

@allisonmatherly Another factor was creating measurement plans/KPIs. I never realized how much is reviewed and how many details are looked at just to achieve a simple outcome. The biggest challenge for me was coming up with new tactics/strategies for our brand that hadn't already been used

[OREO Cookie @Oreo]

Brace yourselves. OREO Game of Thrones Limited Edition packs are in stores today. #GameOfCookies #ForTheThrone

[Allison Naughton @AlliNaughton]

@KennedyRead2 @Oreo #TTUDigitalPR I agree! Not only was this ad captivating, but it was a creative way to showcase Oreos. They did a great job following up with this ad by creating GOT packing for Oreos. This was a very effective way to promote their brand and entertain their audience.

[Allison Naughton @AlliNaughton]

Oreos. I think this was an effective way of marketing and promoting.

[Allison Naughton @AlliNaughton]

#TTUDigitalPR This was a unique way to promote their Oreo hot chocolate on #NationalOreoDay. @dunkindonuts effectively showed their consumers that there is more than one way to enjoy Oreos. They used this as an opportunity to draw attention to their products instead of actual

[Dunkin' @dunkindonuts]

Happy #NationalOreoDay, @OREO! We’ll bring the 🍩🍩🍩. Lots and lots of 🍩🍩🍩 (and duh..OREO Hot Chocolate ☺ ).

[Allison Naughton @AlliNaughton]

#FlavorFaceOFF keeps consumers coming back to see what flavor wins next. This is a fun and effective way to advertise while building consumer-brand relationships.

[Allison Naughton @AlliNaughton]

#TTUDigitalPR #FlavorFaceOff is an effective way for consumers to interact with @Coffeemate. This is a fun way for consumers to see all the exciting flavors that are offered, as well as helpful for @Coffeemate to see what flavors are working best. Having multiple rounds of

[Allison Naughton @AlliNaughton]

able to then shop these adorable products. Just seeing this tweet made me want to buy something from target. They effectively used humor and acted on a current trend to reach their audience,

[Allison Naughton @AlliNaughton]

#TTUDigitalPR I absolutely love this tweet. Its humorous but also effective. By using whats probably the most popular phrase right now to show case their products is a great way to increase purchases. Not only does it catch your eye with the popular phrase but you are

[Target @Target]

Nobody:
Me: I got the horses in the back