Kennedy Read

TTU Digital PR

[Kennedy Read @KennedyRead2]

@allisonmatherly ideas had already been done. Also, the content calendar that we had to make was something that i never had experience using and it took a little longer than expected.

[Kennedy Read @KennedyRead2]

@allisonmatherly #TTUDigitalPR One of the things that i found challenging when doing the digital PR Campaign was coming up with new content that had not been already created by the company. We wanted to come up with something creative and original for our company but found that a lot of the

[Kennedy Read @KennedyRead2]

@MackenzieBorde6 @allisonmatherly #TTUDigitalPR I agree with you that every single metric included in RIME is important to the success of a campaign. Understanding your audience, their behavior, and what they value is one of the most important steps in creating a digital campaign.

[Kennedy Read @KennedyRead2]

@allisonmatherly achieve with your content. You will never have as many mentions as you do impressions. However, you need metrics like Reach and Impressions in order to assess and guide your future social media campaigns.

[Kennedy Read @KennedyRead2]

@allisonmatherly #TTUDigitalPR I think that every metric included in RIME is important and essential to producing effective content. However, I believe that some of the metrics are harder to achieve than others. For example, positive engagement and mentions are something that you strive to

[Kennedy Read @KennedyRead2]

I liked the section of this article where the authors talk about the difference between Reach and impressions. Knowing the difference between the two is essential to increasing engagement and brand awareness on social.

[Kennedy Read @KennedyRead2]

#ttudigitalpr This article is a great tool to help when measuring metrics through social. It states which metrics a business should be focusing their strategies around and gives tips for how to use the metrics on each of the top social media platforms. https://t.co/HjoTGtu6ob

[Kennedy Read @KennedyRead2]

@AlliNaughton #TTUDigitalPR I agree with you Allison, I think this is a very effective way for Target to market their products and generate publicity by using a popular meme. Linking it to products that they carry in their store was a great way to advertise.

[Kennedy Read @KennedyRead2]

conversation that is relevant to a platform like Twitter. #TTUDigitalPR

[Kennedy Read @KennedyRead2]

@PopTartsUS is a great example of how a brand can show their personality on social media. Pop Tarts doesn't take itself too seriously and it works for their brand. This kind of snarky commentary is something that twitter users today value from brands. Its funny and generates

[Pop-Tarts @PopTartsUS]

I don’t have time for this today

[Kennedy Read @KennedyRead2]

#TTUDigitalPR

[Kennedy Read @KennedyRead2]

I love this content created by @Oreo. They capitalized on the popularity of a show that so many love to promote their cookies in a fun and exciting way. Recreating the intro to GOT using Oreos and representing the different houses on their cookies was a creative way to get

[OREO Cookie @Oreo]

The most epic cookies of all time are here. #GameOfCookies #ForTheThrone

[Kennedy Read @KennedyRead2]

consumers involved and excited about Oreos #GameOfCookies

[Kennedy Read @KennedyRead2]

#TTuDigitalPR

[Kennedy Read @KennedyRead2]

@GoPro has always been one of my favorite accounts to follow across various platforms. The #Goproawards are a great way to show off the user generated content that makes GoPro so unique. Watching content like this makes people feel as if they are in the moment with the

[GoPro @GoPro]

Dive into an epic cloud cave with #GoProAwards recipient Luke Rogers + fellow wingsuiter @greenflyingdude in Toogoolawah, Australia. ☁️ Created with Overcapture from #GoProFusion. 📷

@GoProANZ #ExperienceDifferent #Wingsuit

[Kennedy Read @KennedyRead2]

GoProAthletes.

[Kennedy Read @KennedyRead2]

also his off court impact. When fans enjoy a budweiser they too can acknowledge Dwyane Wade with the #ThisBudsFor3 hashtag.

[Kennedy Read @KennedyRead2]

#TTUDigitalPR This is an amazing campaign done by @budweiserusa honoring @DwyaneWade and his retirement from basketball. D Wade has been loved and respected by fans since his basketball career began. This commercial was a great way to not only honor his impact on basketball but

[Texas Tech University @TexasTech]

Headed to the #FinalFour! #WreckEm #DegreesOfImpact #IAmARedRaider

[Kennedy Read @KennedyRead2]

https://t.co/kKWRRwSb45

[Kennedy Read @KennedyRead2]

#TTUDigitalPR I found this article to be very interesting, it showcases some great examples of companies that fell short during a crisis and how it affected them. As the article states"You can either let the crisis define you, let it destroy you, or you let it strengthen you"