Mackenzie Bordelon

TTU Public Relations student in the College of Media & Communication

[Mackenzie Bordelon @MackenzieBorde6]

@jasonnbruce @Starbucks #TTUDigitalPR connection with their fan-base is important, especially in digital PR, because it shows their consumers that they care about their feedback and are just as excited about the product's return. Great work @Starbucks!!

[Mackenzie Bordelon @MackenzieBorde6]

@jasonnbruce @Starbucks #TTUDigitalPR I agree, Jason. This is also a great example of relationship building because Starbucks is responding to each of their consumers under the Tweet and interacting with them about their excitement for their product that has made its annual return. Having that

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigtialPR updated more frequently and can receive more feedback and attention on those social media sites. Great job, @GenghisGrill!!

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigtialPR I saw this campaign on Facebook originally and thought it was a great way to promote their brand. By telling a story with their company, they are breaking away from traditional marketing message that are the noise people want to avoid. Telling a story from a real

[Genghis Grill @GenghisGrill]

Tamara, a loyal Genghis fan, is undertaking a fitness competition at her local gym using Genghis as her main diet choice! We're rooting for you girl!

Watch our feed for more of her story!

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigitalPR customer's point of view is a great way for their audience to see the benefits of their different food options. I think this is a great campaign that should be promoted more on Facebook and Twitter rather than other social medias because they can keep their audeince

[Mackenzie Bordelon @MackenzieBorde6]

@allisonmatherly #TTUDigitalPR working and what is not. Representing a brand's social media is no easy task, but knowing their audience is the best way to effectively know how to target their consumers.

[Mackenzie Bordelon @MackenzieBorde6]

@allisonmatherly #TTUDigtialPR to your social media posts, the sentiment that comes from the consumers, and what they engage with the most is the best way to measure the effectiveness of the brand's social media effectiveness. The audience's opinion on your content is key to knowing what is

[Mackenzie Bordelon @MackenzieBorde6]

@KennedyRead2 @allisonmatherly #TTUDigitalPR hard to come by when there are so many brands out there that are trying to do the same thing you are. What we found helpful was looking at others content and tried to build off of their basic ideas to create our own. Keep up the good work, we're almost done!

[Mackenzie Bordelon @MackenzieBorde6]

@KennedyRead2 @allisonmatherly #TTUDigtialPR I agree, Kennedy. It is difficult to find content that is not already out there on the web. In PR, you forget that you have to use your creative mind sometimes and that is hard to grasp when you are focused on the other parts of the campaign. Original content is

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigitalPR any legal problems with their company. I really like that they are trying to relate to their consumers by making them feel like @vitaminwater is on their side regarding their past relationships. Great work!

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigitalPR This is a great campaign by @vitaminwater to directly engage their audience with their brand while also promoting a new flavor of their products. By also replying to the tweet so they can grant permission to use their consumers photos is also a good tactic to avoid

[vitaminwater® @vitaminwater]

if you and your ex agree to send us your favorite photo, we’ll agree to send you an iced out upgrade 💙❄️

[Mackenzie Bordelon @MackenzieBorde6]

@allisonmatherly #TTUDigitalPR balance to help each of us shine in what we do best has been hard. Knowing in the real-world we will be working in groups constantly makes us see that its nice to have practice with our future jobs and seeing what works best for each of our members to ensure success

[Mackenzie Bordelon @MackenzieBorde6]

@allisonmatherly #TTUDigtialPR down the different formats and deciding which one works best for our company has been a task in itself. The last aspect that has been challenging is finding a balance within our group so that we all can equally succeed. We are all such smart students, so finding a

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigtialPR accessible for those on the mobile and computer. It was a nice touch to add a photo to entice their audience to click on it and then see what the link led to. I think this was a great way to capture their audience's attention.

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigtialPR I like that @Gymshark created this Spotify playlist and added an awkward interaction to show when is the best time to use it. While they are a brand that makes workout clothes for both men and women, they aimed this ad particularly at women. Something that is

[Gymshark @Gymshark]

For those awkward times...

https://t.co/aft3px3qK6

[Mackenzie Bordelon @MackenzieBorde6]

#TTUDigitalPR often talked about is how there are creepy men watching girls workout at the gym and this brand decided to take advantage of that situation and create a great playlist for those wanting to get out of that situation. I like that they made the link shorter and more