Ryan BeMiller

25+ years in web strategy & SEO. I coach website owners, marketers, and small business operators one-to-one on winning the searches buyers actually make.

[Ryan BeMiller @allnattytraffic]

The full breakdown: https://t.co/i2CVRcMtl0

[Ryan BeMiller @allnattytraffic]

If you want your SEO plugin to help you rank, use it for what it actually controls: titles, meta descriptions, sitemaps, indexing.

Rankings come from what it can't touch: authority, links, content that matches the search.

The plugin is plumbing. Necessary, not sufficient.

[Ryan BeMiller @allnattytraffic]

If you want your pages to show up in AI answers too, answer the question in the first two sentences. Clear, quotable, direct. The machines cite the clearest answer, not the longest one.

[Ryan BeMiller @allnattytraffic]

If you want to know whether a keyword deserves a page, search it yourself. Results full of products, services, and comparisons = commercial. Results full of beginner guides = informational. Build the page that matches what you sell.

[Ryan BeMiller @allnattytraffic]

If you want more search traffic, don't start with more content. Start with the pages you already have: match each of them to one search, one intent, one next step. Most sites get further fixing what's live than publishing more.

[Ryan BeMiller @allnattytraffic]

https://t.co/3FSeYO5U2U

[Ryan BeMiller @allnattytraffic]

Blogging isn't the wrong move. It's the wrong first move. Build the pages that connect buyers to your offer first. Then blog to teach everyone else.

[Ryan BeMiller @allnattytraffic]

https://t.co/3FSeYO5U2U

[Ryan BeMiller @allnattytraffic]

The first searcher is learning. The second is choosing. Both deserve content. They don't deserve equal priority.

[Ryan BeMiller @allnattytraffic]

5/5

This isn't an argument against blogging. It's an argument about sequence.

Build the path between a buyer's search and your offer first.

You can teach the browsers next.

[Ryan BeMiller @allnattytraffic]

1/5

Most businesses start SEO with blog posts.

I think that's usually backwards.

[Ryan BeMiller @allnattytraffic]

4/5

How:

1. List the specific situations where someone would hire you.

2. Search those phrases yourself.

3. Look for results full of services, products, or comparison pages.

4. Check whether the competition is realistic.

5. Build one focused page for each validated need.

[Ryan BeMiller @allnattytraffic]

Ecommerce sites typically have better user metrics than info-only or affiliate marketing sites, because users tend to visit multiple pages. How can you encourage your visitors to click over to other pages and improve your metrics.

[Ryan BeMiller @allnattytraffic]

SEO Tip to improve your chances of ranking (or recovering) since the HCU apocalypse

Do what ecommerce sites are doing.

Ecommerce sites have experienced significant SEO growth over the past 9 months.

[Ryan BeMiller @allnattytraffic]

This is typically done on collection pages, or blog post pages that incorporate product listings. They are likely to click on product listings, improving user metrics.

[Ryan BeMiller @allnattytraffic]

@oliver__com SEO

[Ryan BeMiller @allnattytraffic]

@csswizardry I'm down for a skill swap Harry. 20+ years in SEO. Strategy and execution. For multi-billion dollar co's to one man shows. Ready when you are!