It was really fun to tell the Brandweek crowd about Alltold Insights for Ads, see them truly understand the need right away, and say “yes, I want to learn more”. I’m so looking forward to continuing those conversations!
First conference for Alltold in the books! Thank you @Adweek and #Brandweek for bringing together such a great group of people.
A quick recap from Morgan:
(ok not quick by Twitter standards... we're still learning how to be Twitter-length... errr X-length 🙈)
All the marketers I talked to had the same sentiment - they know inclusion in marketing assets is necessary. If you want to sell to people, they need to feel like your brand is for them, and one thing that really helps is having them see themselves represented in your creative.
We looked at 894 people across 81 @SuperBowl Ads and saw 1.5x more people with a Masculine gender expression than a Feminine gender expression, and they received 2x more screen time.
Stay tuned for more Alltold Insights, and let us know what you think!
Happy @NFL Season Opener! Is it too early to talk about @SuperBowl commercials? We don’t think so!
We used @Alltold Insights to see how people were represented in the 2023 Super Bowl commercials, and want to share some of what we found 👇
Working on Responsible AI at Google, he found the perfect marriage of his technical expertise with the impact he wanted to make - especially for people that have historically been underrepresented and underestimated. From there, it was a hop, skip, and a jump to founding Alltold.
Meet Kree, CTO & Co-founder of Alltold. While being fully aware of his privilege as a white dude in the US, he also knows what it feels like to be an outsider.
He was raised in a family of artists in diverse spaces that felt like they belonged to people that didn’t look like him. Through these experiences, he was welcomed by the people he met and learned at a young age the power of acceptance, belonging, allyship, and respect for all.
Morgan is data driven and wanted to learn more, she knew technology could help. At the same time she was diving into Responsible AI at Google. All of these forces (Responsible AI x Understanding People in Media) collided to form a new path that led to founding Alltold.
Meet Morgan, CEO & Co-founder of Alltold. She’s no stranger to being a woman in male-dominated spaces having worked in both Management Consulting and Big Tech. She’s both built and leaned on a community of powerhouse women (and all people) and wouldn't be here without them!
Her path changed when her first daughter was born. While reading children's books to her daughter she began to notice how characters were represented. Why are so many characters male? Where are the strong females? Why can’t her daughter see herself as a fish, digger, or monkey?
We’re new this year, but already have projects running that dive into understanding people in Super Bowl commercials and beauty industry ads, with a lot more in the works.
There’s more on our website (https://t.co/Ox4w9jm2kH) and we’re looking forward to sharing more here too!
Hi! We wanted to take a quick sec to introduce ourselves. We build people-first Responsible AI to understand, recommend, and generate media content that highlights human stories for the benefit of brands, businesses, and people around the world.