The Underrated

The Underrated is a weekly newsletter that highlights the game changing business strategies that highlight our sports, business, and culture.

[Owen Osinde @owenosinde]

Nike paid $35 for their logo.

Phil Knight didn't love it. The designer didn't think much of it either.

They only went with it because they were out of time.

Here's the full story 🧵: https://t.co/oFBZOZpX5X

[The Underrated @allunderrated]

The Run-D.M.C and Adidas partnership set the precedence on how brands would expand their partnerships outside of athlete endorsements. Checkout how they did it ����🏾

https://t.co/ubnupqtQf4

[The Underrated @allunderrated]

Did you know the idea of FedEx began as a college paper? Fred Smith got a "C" on his economics paper for the idea of the company. That didn't stop him from pursuing the vision he saw for small package delivery 🚚

https://t.co/P2kdLnBq7M

[Hustle Over Everything @247hustlers]

Checkout and subscribe to our weekly newsletter .@allunderrated! Amazing stories that you've never heard about that influence culture, and business

[The Underrated @allunderrated]

Puma pulled the greatest athlete heist after forming the "Pele Act" with Adidas where both companies agreed not to sign Pele.

Puma went on to sign him and launch a great strategic play to expose the brand before a global audience.

https://t.co/UcaH26eVDF

[ElevatedAlexander @lexedclass]

New episode out https://t.co/rKSHwPy3qb

[The Underrated @allunderrated]

Have you exhausted all possible ways to get funding for your startup? In the early days of Airbnb, the founders sold cereal boxes to raise money for their company😂 When there is a will there is always a way!

https://t.co/GShQgb7t1W

[The Underrated @allunderrated]

In 1997, Microsoft came to the rescue with a $150 million investment into Apple. The cash infusion helped Apple grow and also helped Microsoft avoid backlash of becoming a monopoly.

https://t.co/mhrglRdUZF

[ElevatedAlexander @lexedclass]

Full podcast here:https://t.co/dMFmrycjfz

Big shoutout to @PaulCBrunson for being a guest on the show. #blacklove #entrepreneurlife

[ElevatedAlexander @lexedclass]

Naw she built different!

[The Underrated @allunderrated]

The Super Bowl brings the beast out of every advertiser. Volvo decided to do something unique without spending a dime on a TV ad.

Checkout our breakdown on this! ⬇️

#superbowlads #marketing #socialmediamarketing
https://t.co/de7l1UMlkU

[The Underrated @allunderrated]

We all remember the struggle of those Limewire days 😂 Checkout how .@souljaboy took advantage of the platform to make 'Crank That' go viral.

https://t.co/RUIIu42cVr

[Owen Osinde @owenosinde]

If you enjoy learning about cool stories that influence our daily lives, then checkout our weekly newsletter, .@allunderrated .