Kay | Custom Funnels

Founder of Alpha Copy | I build Custom Funnels for business owners that make them a lot of money. DM me 'Custom Funnel' for more info.

[Kay | Custom Funnels @alphacopyinc]

Funnel made for an agency client of mine.

Cooking with these designs 👩🏻‍🍳

[Kay | Custom Funnels @alphacopyinc]

@BuildwithMK i feel like you're about to go off the grid uninformed pretty soon😭

[Kay | Custom Funnels @alphacopyinc]

@cbwritescopy let's see it in real time. Will be running cold emails + d100 for almost this same offer this week.

[Kay | Custom Funnels @alphacopyinc]

@BuildwithMK ooofff!!!

[Kay | Custom Funnels @alphacopyinc]

@theaymanarab interested!!

[Kay | Custom Funnels @alphacopyinc]

@cbwritescopy d100

[Kay | Custom Funnels @alphacopyinc]

@ecommailprajwal 9 years, damn

no wonder you're a pro

I think he hasn't done it in a while tho

@syedmuhib55 check this out

[Kay | Custom Funnels @alphacopyinc]

@ecommailprajwal that's mad impressive dude 🔥🔥🔥 ecom guys hire him already u heard the man 🗣️🗣️

[Kay | Custom Funnels @alphacopyinc]

@InboxWhizKid so happy to see this. Congrats man!!

[Kay | Custom Funnels @alphacopyinc]

Funnel Teardown Episode #4

Coaches, if your landing page doesn't get people to book a call, it's not working.

Today I'm doing a teardown of @emilyjoydeats's coaching funnel with tons of potential (and what I'd change).

These changes alone can bring her 21% more booked calls than right now.

Current page👇

Some things work, some don't.

Let's see what needs changing.

What's working well?

→ Page speaks directly to the target audience (women over 40)
→ Warm, non-judgmental tone, very relatable

How I'd improve the conversions:

1/ Better headline and structure in the hero section

The headline needs to be clear and outcome-driven.

It should communicate exactly who it's for, what they'll get, and include a CTA.

Example:

"I help busy women 40+ feel good in their bodies again with simple, sustainable nutrition, movement, and self-care."

Then add a strong CTA like:

"Book a free discovery call" or "Get your free consultation today."

2/ Show her offerings in this section

Clearly display what Emily helps with, the services she offers, and how she can make a difference for the target audience.

It's important to be specific here.

3/ Show testimonials and transformations

For any coaching business, results are key.

Display customer stories to shift the reader's mindset into "I can do this too."

Make sure these are visible early on.

4/ Add a "How it works" section

A step-by-step overview of what clients will do while working with Emily will help them visualize their journey.

Let them picture themselves achieving their goals with your help.

5/ Add a testimonial block here

You can never have too many testimonials.

They build trust.

Place this section right after the "How it works" part.

You don't need to expect users to read them all, but when they see a ton of testimonials, they start trusting you more.

6/ Move the about us section

The personal and warm "About Us" section is great, but it's better placed below the testimonial block, not at the top.

7/ Newsletter offering

This is a perfect place to offer a free lead magnet.

A solid offer will encourage visitors to sign up for the email list.

Also, the pop-up could be improved in both design and copy. It needs to be optimized to grab attention.

8/ FAQ section

This is essential!

You need to tackle common objections here.

Address the most frequent questions you get right before the booking section.

If you offer any guarantees, this is the spot to mention them.

9/ Calendar link
The calendar link should be your main CTA on this page.

It's the final step to converting visitors into leads.

You don't necessarily need the email capture on this page but it's important to focus on getting the prospect to book the call.

Overall, this page has a lot of potential.

Would you like to see how I revamp it in real time?

Drop a comment if yes!

_________________________

Thanks for reading!

Follow @alphacopyinc

I build done-for-you funnels and backends for business owners that turn traffic into revenue.

DM me if you want yours next.

[Kay | Custom Funnels @alphacopyinc]

@officiallywasim so true haha

[Kay | Custom Funnels @alphacopyinc]

I used to hate how seriously my mom took school

She once made me fight for 0.25 marks lol

Now I realise…

That mindset built something in me that I use every single day.

-

When I was younger, my mom used to push me hard to get full marks in every test

Now I know what you’re thinking: “Don’t all moms do that?”

And the answer is, yeah… but I come from a South Asian family

Which means if you don’t get full marks, you can kiss being the favourite child goodbye

(not that I was the favourite anyway but still 😭)

My mom would literally encourage me to win back the 0.25 marks

Which to me, felt so unnecessary

Like… it’s almost full right??

What difference does it even make??

Turns out, it actually makes a huge difference

Because that mindset of fighting for every mark built something in me

I was always a high achiever when it came to academics

But once school ended, I had no clue what to do in the real world

There were no books to memorise

No friends to compete with

No grading system

That’s when I had to start figuring things out on my own

I tried different things

A lot of them weren’t for me

But every step brought me closer to what is for me

And because I was raised to push for the best, I bring that same energy into everything I do

Whether it’s business or something as dumb as foosball or badminton, I wanna win (and I usually do 😈)

So yeah, I may have hated fighting for 0.25 marks back then

But now? I get it

Giving your all, even when the world says “that’s good enough,” is what separates people who get there from people who don’t

It’s only a matter of time before you decide it matters.

____________________________

Thanks for reading

Follow @alphacopyinc.

I build done-for-you funnels and backends for business owners that turn traffic into revenue.

DM me if you want yours next.

[Kay | Custom Funnels @alphacopyinc]

Funnel Teardown Episode #4

Coaches, if your landing page doesn't get people to book a call, it's not working.

Today I'm doing a teardown of @emilyjoydeats's coaching funnel with tons of potential (and what I'd change).

These changes alone can bring her 21% more booked calls than right now.

Current page👇

Some things work, some don't.

Let's see what needs changing.

What's working well?

→ Page speaks directly to the target audience (women over 40)
→ Warm, non-judgmental tone, very relatable

How I'd improve the conversions:

1/ Better headline and structure in the hero section

The headline needs to be clear and outcome-driven.

It should communicate exactly who it's for, what they'll get, and include a CTA.

Example:

"I help busy women 40+ feel good in their bodies again with simple, sustainable nutrition, movement, and self-care."

Then add a strong CTA like:

"Book a free discovery call" or "Get your free consultation today."

2/ Show her offerings in this section

Clearly display what Emily helps with, the services she offers, and how she can make a difference for the target audience.

It's important to be specific here.

3/ Show testimonials and transformations

For any coaching business, results are key.

Display customer stories to shift the reader's mindset into "I can do this too."

Make sure these are visible early on.

4/ Add a "How it works" section

A step-by-step overview of what clients will do while working with Emily will help them visualize their journey.

Let them picture themselves achieving their goals with your help.

5/ Add a testimonial block here

You can never have too many testimonials.

They build trust.

Place this section right after the "How it works" part.

You don't need to expect users to read them all, but when they see a ton of testimonials, they start trusting you more.

6/ Move the about us section

The personal and warm "About Us" section is great, but it's better placed below the testimonial block, not at the top.

7/ Newsletter offering

This is a perfect place to offer a free lead magnet.

A solid offer will encourage visitors to sign up for the email list.

Also, the pop-up could be improved in both design and copy. It needs to be optimized to grab attention.

8/ FAQ section

This is essential!

You need to tackle common objections here.

Address the most frequent questions you get right before the booking section.

If you offer any guarantees, this is the spot to mention them.

9/ Calendar link
The calendar link should be your main CTA on this page.

It's the final step to converting visitors into leads.

You don't necessarily need the email capture on this page but it's important to focus on getting the prospect to book the call.

Overall, this page has a lot of potential.

Would you like to see how I revamp it in real time?

Drop a comment if yes!

_________________________

Thanks for reading!

Follow @alphacopyinc

I build done-for-you funnels and backends for business owners that turn traffic into revenue.

DM me if you want yours next.

[Kay | Custom Funnels @alphacopyinc]

@cbwritescopy @BuildwithMK save this for later

[Kay | Custom Funnels @alphacopyinc]

good afternoon fam. I'm safely vaccinated now. I'm also a big scaredy cat. I proved that at the vet's today. oh well. back to being a lion at home.

[Kay | Custom Funnels @alphacopyinc]

@BuildwithMK amazing!! so excited for you, big things coming IA!!

[Kay | Custom Funnels @alphacopyinc]

Funnel Teardown Episode #3

How I’d turn @akemilab’s funnel into a high-converting one.

This is what it currently looks like 👇

Akemi is a marketing agency helping brands scale predictably through data-driven media buying strategies

In short, they run ads for businesses across multiple platforms.

Now here’s the thing:

There are a few B2B agency funnel formats that just work.

This one doesn’t follow those.

Let’s fix that:

1. Rewrite the headline

The current one feels templated and doesn’t say anything specific

Use a headline like:

“We’ll help you scale to $100k+ months with our {System name} paid ads system in 90 days”

This builds curiosity and sets expectations right away.

2. Add a VSL

VSLs work great for agency funnels

Instead of an “about us” in the hero, use that space for a strong video pitch

(DM me if you want help crafting one.)

3. Show your process visually

Clients want to know how you’ll get them results

Add a clear visual breakdown of your process and what happens after they book a call

4. Include ad examples

You’re an ad agency, show what kind of ads you’ve created

Add a swipeable section with image previews + results + 1-line context

It builds trust instantly

5. Add video testimonials

Client interviews, result recaps, or even Loom screen recordings

These outperform written testimonials by far

6. “Who we’re for” section

Add this to qualify leads and reduce time-wasters

Example:

- You’re doing $25k+/mo
- You’re ready to scale fast
- You value strategy + execution

Update your CTAs across the funnel to match, use “Book a Call” or “Book My Audit.”

Bonus: Offer a lead magnet

For visitors not ready to book

Give them something in exchange for their email (next step of funnel).

Then nurture them with an email sequence until they’re ready to buy.

That’s how I’d turn @akemilab’s current funnel into one that actually converts.

___________________________

Thanks for reading.

Follow @alphacopyinc

I build done-for-you funnels and backends for business owners that turn traffic into revenue.

DM me if you want yours next.

[Kay | Custom Funnels @alphacopyinc]

@CustomersOnAuto true

[Kay | Custom Funnels @alphacopyinc]

@CustomersOnAuto @AgencyCfo thanks!

[Kay | Custom Funnels @alphacopyinc]

Funnel Teardown Episode #2

If I were to increase @agencyCFO’s funnel conversions by 25%, here’s exactly would I’d do.

This is what his current page looks like 👇

Here’s how I’d increase conversions by at least 15% with a few small changes:

1. Nice headline, add a solid outcome tho

Turn: “Build the agency you’ve always wanted - without worrying about the money part”

Into something like:

“Build a Profitable Agency Without Worrying About Bookkeeping, Accounting, and Cashflow, Without Hiring In-house.”

Much better.

2. Change CTA to book a call

Nobody wants to ‘Get to kanow’ you

They want to get to business.

So do you, right?

The sooner you get them to book a call the better.

You can even put in “Book an Free Audit”, if you offer that.

3. Simplify the ‘What we do section’.

Bullets. Bullets. Bullets.

Maybe a different design to keep them from blending in.

Prospects should immediately know what you do.

4. Make visuals stand out

It’s blending in, I’d use different colors and designs to make it clear, even if the prospect decides to skim.

5. Move the testimonials up

They have a nice stack of testimonials.

I’d move them up, and also add in some case studies above this with short descriptions.

This will handle the heavy lifting for the conversions.

6. Embed calendar

At the end of this landing page, there is a weak CTA:

“Get in touch with us”

I’d remove that, add a bold headline to tell them that if this is them, they need to Book a call immediately.

Works best with most clients I’ve had. No need to add fake urgency

If they resonate, it won’t be hard to get them on a call.

7. Bonus tip: I’d add a “who this is for / not for” section.

Get those unqualified leads out the door first.

If @agencyCFO implements these tips, I’m sure he’ll increase his conversions massively.

____________________________

Thanks for reading!

Follow @alphacopyinc

I build done-for-you funnels and backends for business owners that turn traffic into revenue.

DM me if you want yours next.