Altria

Follow us for news about Altria and its tobacco operating companies Philip Morris USA, U.S. Smokeless Tobacco Co., John Middleton, Helix Innovations and NJOY.

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1/ Altria’s companies are leading the way in moving adult smokers away from cigarettes – by taking action to transition millions toward potentially less harmful choices.

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An estimated 55 million adults in the U.S. use nicotine products. More than 10 million former smokers have already fully transitioned away from cigarettes, and nearly half of the remaining 30 million smokers are interested in smoke-free options.

The opportunity for tobacco harm reduction is significant, and we're still in the early stages.

Learn how we're working to reduce harm in our 2025 Corporate Responsibility Progress Report: https://t.co/wVAJdMPMii

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Altria to host webcast of 2026 Second-Quarter and First-Half Results on Thursday, July 30, 2026.

Read the press release at https://t.co/KgEFbpKHBa and register for the webcast at https://t.co/npeP7Znnz8

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[Altria @AltriaNews]

Understanding how adults who smoke make decisions is an important part of improving public health outcomes.

Many adults who smoke are seeking satisfying smoke-free alternatives. Whether they switch often depends on access to products offered in a variety of flavors and strengths.

When those options are limited or unavailable in the regulated market, consumer demand does not disappear. It shifts outside the regulated system.

Recognizing how consumer demand, product access, and switching behavior are connected can help inform more effective approaches that support harm reduction for adults who smoke while maintaining a strong focus on underage use prevention.

Learn more at: https://t.co/WDi0DhYEaO

#PreventUnderageUse #DataDriven #TobaccoHarmReduction

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For more than a century, Altria’s operating company Philip Morris USA has been proud to call Virginia home. We congratulate the Commonwealth of Virginia on being named the #3 state in the U.S. for business in the latest CNBC rankings. This recognition acknowledges Virginia as a great place to operate, including many competitive advantages such as workforce talent, pro-business environment, and quality of life. #Repost https://t.co/VlngOCJQFy

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In 2009, when Congress passed the Tobacco Control Act, it weighed three paths for the U.S. nicotine marketplace: leave it unregulated, ban it outright, or regulate it.

It chose FDA regulation of a legal marketplace. Congress knew the deregulated status quo was not an option, and it recognized that bans would not work either, because both extremes lead to the same result: illicit markets with no oversight, no underage prevention, no safety standards for adults, and no accountability.

Seventeen years later, that choice still defines the framework adults, regulators, and public health leaders rely on. The framework still holds, but only when it is implemented as Congress envisioned.

Learn more at https://t.co/HkU9jQy15z.

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NYTS 2025 data provides insight into how youth access tobacco products. Based on Altria’s analysis of the NYTS data, many past 30-day users report getting products through social sources such as friends, while others report purchasing them directly or having someone buy them on their behalf. Among e‑cigarette users, 28.3% report getting them from friends and 29.5% report buying them themselves.

Addressing both social and retail access points is critical to reducing underage use.

#NYTS #YouthTobacco #Prevention #RetailResponsibility #PublicHealth

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Nearly 70% of the U.S. e-vapor category is illicit. Consumers, healthcare providers and adults across the country see the same problem: FDA delays are fueling a thriving illicit market while limiting access to authorized, smoke-free alternatives.

93% of adult cigarette and smoke-free consumers and 88% of U.S. healthcare providers believe having a wide variety of FDA-regulated smoke-free product choices is important for helping adults move away from smoking.

Harm reduction, not prohibition, should guide tobacco regulation in the United States.

Read more in our 2025 Corporate Responsibility Progress Report: https://t.co/RyMYgbykmd

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We do not want underage individuals to use our products. Preventing underage use remains a fundamental priority.

At the same time, public health decisions require a population-level perspective.

Data shows underage vaping has declined significantly in recent years, while adults who smoke are increasingly moving away from combustible cigarettes toward smoke-free alternatives.

These trends highlight the importance of evaluating both sides of the equation. Preventing underage use and supporting adults who smoke in moving away from combustible cigarettes are both critical to improving population-level public health outcomes.

A balanced, data-informed approach considers these dynamics together.

Learn more at: https://t.co/V9yN0ZQFtE

#PreventUnderageUse #DataDriven #TobaccoHarmReduction

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According to the 2025 National Youth Tobacco Survey (NYTS), youth e‑vapor use has declined significantly over time. Past 30‑day use among middle and high school students has fallen from a peak of 20.0% in 2019 to 5.2% in 2025, the lowest level in a decade.

This long-term decline reflects meaningful progress, while reinforcing the importance of continuing prevention efforts.

#NYTS #YouthTobacco #PublicHealth #Prevention #HarmReduction

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Today, we celebrate America's independence and the values that have helped shape our nation for generations.​

As the country prepares to mark its 250th anniversary, we join in recognizing this historic milestone and the year ahead.​

Happy Independence Day.​

#IndependenceDay #AltriaCelebratesAmerica

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Strengthening communities takes more than funding. It takes showing up.

In 2025, Altria contributed approximately $59 million in cash and in-kind contributions to local and national nonprofit organizations. 54% of our employees engaged through volunteering with, or donating to, at least one 501(c)(3), and 62% of our executives served on nonprofit boards.

These numbers reflect a culture rooted in service, partnership and purpose in the communities where we live and work.

Learn more in our 2025 Corporate Responsibility Progress Report: https://t.co/IdoQJFvK4J

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The communities that grow America's tobacco have shaped this country for generations, through seasons of growth and seasons of hardship alike.

We're establishing $4.1 million in new Donor Advised Funds to support local needs and future disaster relief in tobacco-growing communities across Virginia, North Carolina, and Kentucky.

"In addition to supporting local community needs, this fund can help those impacted by future natural disasters." — Michael Manson, Vice President, Philip Morris USA

https://t.co/Usm4crHltp

[Altria @AltriaNews]

We do not want underage individuals to use our products. Preventing underage use remains a core priority.

Evidence continues to show that reducing underage use requires a comprehensive prevention framework. This includes enforcement against illicit products, strong age verification, retail compliance, and public education.

Research evaluating flavor restrictions on their own consistently demonstrates limited impact on underage tobacco use patterns and access.

Addressing underage use effectively means focusing on the factors that influence real-world behavior and applying solutions that reflect those dynamics.

Learn more at: https://t.co/UAJLmp5y4g

#PreventUnderageUse #DataDriven #TobaccoHarmReduction

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Reducing underage access requires addressing how products are shared, not just how they’re sold. We Card’s social sourcing campaign reinforces a simple message: no bumming, no borrowing and no buying for those under 21.

At Altria, we were proud to be among the first to work with We Card to support its social sourcing campaign, helping bring national attention to the role social sources play in underage access.

Today, that effort has grown into a nationwide campaign reaching thousands of retailers and communities across the country.

For more than 30 years, we've supported We Card and its work to educate retailers and help prevent youth access to tobacco and nicotine products.

Learn more about the campaign here: https://t.co/rZluUdLJ9x

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The FDA’s 2025 National Youth Tobacco Survey shows continued progress, with overall underage tobacco use declining to 7.5%, alongside decreases in e‑cigarette use and stable, low levels of cigarette and nicotine pouch use.

These trends are encouraging, but they are not a reason to ease up.

They reinforce the importance of using credible, transparent data to inform policies, guide decisions and strengthen prevention efforts.

At Altria, our approach remains focused on preventing underage access and underage use, supporting responsible retail practices and engaging in data-informed, science-based dialogue.

The bottom line: tobacco and nicotine products are for adults — and preventing underage use will continue to guide how we engage on these issues.

Source: FDA NYTS 2025 public-use dataset (released March 4, 2026); ALCS analysis of NYTS 2025; CDC NYTS 2024 reporting for 2024 comparisons.

#UnderageUsePrevention #PublicHealth #Data

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Responsibility is intentionally embedded in our Vision of Moving Beyond Smoking®.

From the resources we invested to the shared value we created, our 2021 – 2025 Corporate Responsibility Focus Areas guided our stakeholder engagement across our value chain.

Swipe to learn more | Read the full report: https://t.co/aiCjsNn5Zr

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At Altria, supporting growers means more than purchasing a crop. It means investing in people, communities and the future of agriculture.

As we celebrate America’s 250th anniversary, we’re expanding that commitment with more than $8 million in philanthropic support through 2028 to strengthen agricultural education, research and local communities.

In this story, Jodie Clarke shares how growing up on a tobacco farm continues to shape her perspective on giving back — and why investing in growers, universities and rural communities matters for the future of American agriculture.

👉 https://t.co/u9Yg4w7KFM

#AltriaCommunityImpact

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Understanding underage vaping today starts with a clear view of what products are shaping the market.

A growing share of vaping products, including those most commonly associated with underage vaping, are sold outside the regulated system without consistent product standards, age verification, or compliance oversight.

This dynamic matters. When products operate outside the regulatory framework, public health safeguards, including those designed to prevent underage appeal and access, are not consistently applied.

A transparent, data-driven discussion should reflect these real-world conditions and how they influence access and exposure.

Learn more at: https://t.co/M9tV9OBJY8

#PreventUnderageUse #DataDriven #TobaccoHarmReduction

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Responsibility is built through daily actions and the standards we uphold when challenges arise.

In our 2025 Corporate Responsibility Progress Report, Chief Sustainability Officer Jennifer Hunter reflects on five years of progress across tobacco harm reduction, underage use prevention, environmental stewardship, talent and community investment, and looks ahead to what's next.

Read her full letter and explore the report: https://t.co/EVwNmgMEOi

[Altria @AltriaNews]

We do not want underage individuals to use our products. Preventing underage use remains a fundamental priority.

At the same time, it is important that conversations about underage vaping are grounded in a full understanding of what the data shows.

National survey data shows that flavors are not cited as a primary reason for use by the majority of underage vapers. Social influences, curiosity, and stress are reported at substantially higher rates.

Understanding the full set of drivers is essential to informing effective, data-driven approaches to underage use prevention.

Learn more at: https://t.co/WIjIqzJhs2

#PreventUnderageUse #DataDriven #TobaccoHarmReduction