🇩🇪 The city of Berlin, 500 years apart.
The evolution from a small Branderburgian town to the capital of Prussia and one of the main centers of the Enlightenment.
In 1996, Apple’s sales sank 11% and it reported a net loss of $816 million.
Steve Jobs had been ousted from the company a decade earlier.
He was asked what went wrong at Apple.
"I still think Apple has a future. I think the way out is to innovate.”
The culture of metrics has made the world go mad. We count precisely how many people click on newsletters, but no vague understanding of how many people we piss off immeasurably. So we optimize to the former and accomplish the latter and it looks on any dashboard to be success
The answer to all of advertising’s woes is to do the opposite to what we keep doing. We have to get more involved in business and economics not tactics and the latest tech du jour or some wank to do with influencers or content or storytelling