10 Principles of Good Design by Dieter Rams
Good design is:
1. Innovative
2. Useful
3. Aesthetic
4. Understandable
5. Unobtrusive
6. Honest
7. Long-lasting
8. Thorough down to the last detail
9. Environmentally friendly
10. As little design as possible
We give a lot of credit to Apple for making minimalist designs mainstream in the early 2000s
But we must never forget to pay homage the GOAT Dieter Rams